Importance of Website Health — Ashley Berman Hale // Deepcrawl

Quotes

• "If technical SEOs are doing their job, we make life easier for marketing. When they go out there with a message, people can come to the site and be pleasantly delighted." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

• "Once visitors come to a site, it needs to be functional, fast, and rendering so that it can become a multiplier. Not something that marketers have to compensate for." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

• "I'd love to see product teams working with technical SEOs. We respect their work and technical SEO will help get what they've been doing into the hands of more people." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

• "Deloitte did a Milliseconds to Millions white paper, which has good data on how milliseconds can literally change your conversion rates over time." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

• "Technical SEO wants our sales teams to make more money. That's how they multiply what we're doing as well." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

• "Brand loyalty is not what it used to be. There's almost no reason for a user to hang around if your website's frustrating them. You have to work twice as hard to be that smooth." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

• "It's the little things you don't see; if something takes one second to load versus three, there's a huge difference in user perception." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

• "Technical SEO can't be a one off marketing effort. Most of the time, your product and business management budget is where it belongs." -Ashely Berman Hale, VP of Professional Services, Deepcrawl