Automating Website Health — Ashley Berman Hale // Deepcrawl

Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Automation tools are perfect for driving efficiency when it comes to routine SEO tasks. However, automation can be complex and expensive, so companies must seriously consider which tasks make the most sense to automate. Today, Ashley talks about how to automate website health monitoring.
About the speaker

Ashley Berman Hale

Deepcrawl

is a little camera shy

Ashley is VP of Professional Services at Deepcrawl

Show Notes

  • 02:09
    How to automate website health monitoring
    Enterprise websites push out fresh code multiple times a day and should automate this task. But, its critical to run tests during staging to fix potential problems before going live.
  • 05:22
    Automation to improve technical SEO
    When websites go live, there should be an alert system in place for issues. The process should be automated to direct a ticket or route the issue to the appropriate team.
  • 06:33
    Google Data Studio and report automation
    Google Data Studio is a free tool thats ideal for converting data into informative and shareable reports. Thus reducing the time someone would spend doing manual data analysis.
  • 08:31
    Deciding on what processes should be automated
    Automation should be useful in terms of the data it produces. So, its best to start small and automate manual tasks. For example, automating staging and report building.
  • 10:40
    Protips for website health
    Website health goes beyond the tools used to evaluate it. Whats important is the analysis of the data and how effective the technical SEO is at sharing actionable insights with stakeholders.

Quotes

  • "Fixing broken code in a live environment takes three times as long, and six times more expensive than fixing it in staging." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "I love all the free templates on Google Data Studio. I want expensive data at scale, but I want it sliced in the most scalable ways possible." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "Automate the hell out of regular data. Show those wins, and make sure anyone in the company can click into them." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "There still needs to be an open place where we're taking all of the automation, great data, and allowing really smart people to do the analysis." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "I'm a big fan of doing content research with different tools. But, do not automate writing content." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "Automation can be very complex and expensive, and if it's not done well, it's a risk. Start by mapping out what would actually make sense to automate." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

  • "The most impact we've seen on teams is when we can get folks across teams to understand and act on the same information. And build a healthy website together." -Ashely Berman Hale, VP of Professional Services, Deepcrawl

About the speaker

Ashley Berman Hale

Deepcrawl

is a little camera shy

Ashley is VP of Professional Services at Deepcrawl

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