Debugging complex canonical issues — Dan Taylor // SALT.agency
- Part 1 Debugging complex canonical issues — Dan Taylor // SALT.agency
- Part 2Edge SEO and utilizing CDNs — Dan Taylor // SALT.agency
- Part 3Creating Better Experience Forecast Content For Users — Dan Taylor // SALT.agency
Show Notes
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01:57Understanding a canonical issueA canonical URL is the URL of the page that is most representative of a set of duplicate pages on your site. Canonical issues occur when Google ignores your canonical directives.
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02:28Types of canonical issuesThere may be cases where the canonical tag is implemented incorrectly. Or, Google is unable to discern the difference in body proposition between different pages and chooses the wrong URL.
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03:37Tools to identify canonical issuesGoogle Search Console provides canonical warnings. A crawler like Screaming Frog can be used to determine the actual issue.
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05:34Debugging canonical issuesDetermine whether Google is picking the wrong tag in terms of the HTML or the HTTP header response. Check to ensure that pages are serving the right content to match user intent.
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08:11NonIn order to pass link equity, people may canonicalize informational pages to commercial pages. However, Google may ignore those directives in favor of better serving the user query intent.
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09:57SEO prioritization of identifying and debugging canonical issuesSaaS and tech websites wont face as many complications as more complex ones. In the case of internationalization, canonical issues can make or break a sites success.
Quotes
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"Canonical issues fall into two camps, there's the downright technically wrong. Or, Google is having a hard time discerning the difference in body proposition between different pages." -Dan Taylor, Head of R&D, SALT.agency
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"Canonical strategies can be used to curb way with indexing and curb potential index bloat. When people implement those strategies, and they go awry, that's when the more complex issues come about." -Dan Taylor, Head of R&D, SALT.agency
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"Technical issues can come down to the implementation of the canonical in HTML or in the HTTP header itself. Check to ensure they both match if they're both being used." -Dan Taylor, Head of R&D, SALT.agency
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"Typically, Google will choose the header response over the HTML because the header response is the first thing it gets." -Dan Taylor, Head of R&D, SALT.agency
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"People will canonical informational pages to their commercial pages. They expect the best of both worlds, without looking at the query intent and what users want to get out of it." -Dan Taylor, Head of R&D, SALT.agency
- Part 1 Debugging complex canonical issues — Dan Taylor // SALT.agency
- Part 2Edge SEO and utilizing CDNs — Dan Taylor // SALT.agency
- Part 3Creating Better Experience Forecast Content For Users — Dan Taylor // SALT.agency
Up Next:
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Part 1Debugging complex canonical issues — Dan Taylor // SALT.agency
Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Optimizing your website to rank internationally is an entirely different ballgame from usual ranking practices. It is especially important to pay attention to link building and optimize URLs and content for region intent. Today, Dan explores the process of debugging complex canonical issues.
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Part 2Edge SEO and utilizing CDNs — Dan Taylor // SALT.agency
Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Large businesses, in operation for a number of years, in the offline sphere, don't necessarily go through the ideal digital transformation stage. Typically, they end up having multiple websites on multiple platforms that still need to communicate with one another. Today, Dan talks about edge SEO and utilization of content delivery networks (CDNs).
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Part 3Creating Better Experience Forecast Content For Users — Dan Taylor // SALT.agency
Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Content should enable consumers to better forecast their own experience and consumption of a product or serviceFor SaaS companies especially, monthly and yearly subscriptions depend on getting consumers excited about potential user experiences. Today, Dan talks about creating a better user experience via forecasting content.
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