Managing and Leading | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
Tyson Stockton & Jordan Koene
Previsible.io
- Part 1Introduction | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
- Part 2Goal Setting | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
- Part 3Resources and Investment | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
- Part 4 Managing and Leading | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
- Part 5Executive Communication | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
Show Notes
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·04:45 - How executives can assess SEO skills and limits within supporting teams Consult with your in-house SEO to assess limitations product, engineering, and content teams have when it comes to SEO. Executives can then make informed decisions around investments. ·06:23 - Managing SEO as an executive Executives need to be able to unlock SEO capabilities across the entire organization. They dont have to be experts in SEO but they do must know the right questions to ask in-house SEOs. ·13:00 - Making changes when SEO investments dont achieve business goals If SEO investments and efforts arent achieving the company's goals, reprioritization needs to happen. Ensure that soft skills are developed in conjunction with technical SEO skills.
Episode Summary
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·"SEO doesn't just live with that one human being that knows all about SEO. Organizations that adopt SEO as an important initiative are the ones that truly scale and grow." -Jordan Koene, Co-Founder, PreVisible ·"If you're properly pla ing SEO, youll give it the time it needs to achieve the company's goals. But, if it's not achieving the company's goals, then change needs to take place." -Jordan Koene, Co-Founder, PreVisible ·"When you bring someone into your organization, you want to see them reinventing, improving and further integrating within the organization. Those are the types of long-term partners that I want." -Tyson Stockton, Co-Founder, PreVisible
- Part 1Introduction | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
- Part 2Goal Setting | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
- Part 3Resources and Investment | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
- Part 4 Managing and Leading | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
- Part 5Executive Communication | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
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Part 1Introduction | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. As an SEO, your growth and success depend on whether executives are able to recognize the value you create for the organization. While ambiguity around many of the decisions you make is a given, clearly outlining and communicating around the KPIs you're measuring can build trust with your executive team. Today, Jordan and Tyson discuss setting expectations with executives.
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Part 2Goal Setting | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. Measuring the impact of SEO creates unique challenges due to the way that the channel grows. As a result, many SEOs struggle to secure buy-in from clients and executives, when showcasing their initiatives and reporting on their progress. Today, Jordan and Tyson discuss goal setting and progress reporting.
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Part 3Resources and Investment | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. There’s often a misconception amongst those outside of SEO that SEO is a free source of traffic. It’s up to SEOs and those that manage SEO functions to recognize that SEO is able to bring a lot of value to an organization, but it requires investment for successful scale and growth. Today, Jordan and Tyson discuss what executives should be looking for when it comes to investing in SEO.
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Part 4Managing and Leading | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. At the organizational level, SEO doesn't operate within silos and several other departments and stakeholders play a vital role in achieving SEO success. Executives must be able to assess and identify these pain points and limitations in order to make the most profitable investments into SEO. Today, Jordan and Tyson discuss how executives can manage and reduce limitations around SEO within an organization.
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Part 5Executive Communication | SEO for Executives — Tyson Stockton & Jordan Koene // Previsible.io
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. SEO isn’t a standalone activity and requires buy-in from functions like marketing, product, engineering, etc to be successful. This success depends on how well leaders can showcase the importance of SEO across those teams while identifying the levers that will drive growth. Today, Jordan and Tyson discuss SEO communication with executives.
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