Resources and Investment | SEO for Executives — Tyson Stockton & Jordan Koene //

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. There’s often a misconception amongst those outside of SEO that SEO is a free source of traffic. It’s up to SEOs and those that manage SEO functions to recognize that SEO is able to bring a lot of value to an organization, but it requires investment for successful scale and growth. Today, Jordan and Tyson discuss what executives should be looking for when it comes to investing in SEO.

Show Notes

  • 02:33
    SEO as a free source of traffic
    To scale and grow your business traffic via SEO requires investment. SEOs must break that preconceived notion that free traffic and shift the organization towards organic search.
  • 04:45
    When executives should make investments in SEO
    Established businesses can gain a lot of value from having an in-house SEO. Startups should ensure their websites foundation is healthy and educate the company around SEO.
  • 07:55
    Enterprise companies and SEO investments
    At this level, executives must determine the outcomes theyll get from making certain SEO investments. Ultimately, it comes down to identifying where SEO exists within the organization.
  • 10:05
    Balancing internal and external resources to achieve SEO success
    The demand for internal SEOs depends on the number of stakeholders involved in delivering on SEO. Content agencies and consultants can be used where additional bandwidth needs arise.
  • 15:43
    Assessing the skills and capabilities of your SEO teams
    Only through assessment will you be able to pinpoint your SEO gaps and needs. SEO managers should use this evaluation to guide future planning efforts.


  • "Goals within SEO as a startup should be to set the foundation and enable a healthy, strong website to have the opportunity to succeed and scale in the future." -Tyson Stockton, Co-Founder, PreVisible

  • "The investment in SEO is an everyday thing. It starts right from the beginning and just has different chapters to the book." -Jordan Koene, Co-Founder, PreVisible

  • "Where SEO exists in the organization matters, and that's where the investment starts. When you're a big company, is it in product? Is it in marketing? How does analytics play a role?." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "If you are managing SEOs or SEO functions, you better do the evaluation of the skills and capabilities your SEO team has." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "One SEO is going to be very challenged to be successful if they don't have the organizational buy-in that it requires." -Tyson Stockton, Co-Founder, PreVisible

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