Google’s Helpful Content Update — Jordan Koene // Previsible — Jordan Koene // Previsible
- Part 1 Google’s Helpful Content Update — Jordan Koene // Previsible — Jordan Koene // Previsible
- Part 2Impact of the Helpful Content Update — Jordan Koene // Previsible
- Part 3How Helpful Content changes your SEO strategies — Jordan Koene // Previsible
Show Notes
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02:25Googles helpful content updateMid-August, Google announced that theyd be working on an update focused on people-first content. Its a content-related update in which the algorithm will prioritize content created by people to provide humans with value.
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03:26Googles response to the potential impact of the helpful content updateGoogle has created a dedicated landing page for the update in their Search Central blog. Plus, theyve also created a forum and a community to talk about the impacts of the helpful content update.
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04:25How the helpful content update differs from current SEO best practices and guidelinesWithin the update, Google announced that these are the long-standing advice and guidelines for content creation. Essentially, theres nothing new in terms of SEO best practices, guidelines, and recommendations.
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05:52Similarities between Google EUltimately, the helpful content encompasses all of the elements of E-A-T and is about prioritizing human-created, expert, and authoritative content. And, theyre highlighting what theyd like people to avoid when creating content.
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07:45SEO optimization and Googles helpful content updateGoogles helpful content update indicates that the majority of SEOs are using tactics to game the algorithm. However, most SEOs are trying to identify what's useful for their users, and business, and what will drive the most traffic.
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13:37Writing for people first and not the algorithmGoogle didnt call out any specific websites or show any examples going against their guidelines. However, Google may come out and explicitly identify certain websites or certain types of content as examples to be avoided.
Quotes
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"August 18th, Google announced theyd be working on a helpful content update. This update focuses on people-first content; their way of ensuring the algorithm prioritizes content created by people." -Jordan Koene, CEO, PreVisible
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"One of the funny things about the way they announced the helpful content update is that they even stated that these are the long-standing advice and guidelines to creating content." -Jordan Koene, CEO, PreVisible
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"This update is the encompassing concept of E-A-T. But they're coining it Google's helpful content update and specifically calling out what they want to avoid in terms of content." -Jordan Koene, CEO, PreVisible
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"Theres a great divide between what Google thinks SEOs do all day, which is trick and manipulate Google, and what SEOs think they do all day, which is create something that will drive users to their website." -Jordan Koene, CEO, PreVisible
- Part 1 Google’s Helpful Content Update — Jordan Koene // Previsible — Jordan Koene // Previsible
- Part 2Impact of the Helpful Content Update — Jordan Koene // Previsible
- Part 3How Helpful Content changes your SEO strategies — Jordan Koene // Previsible
Up Next:
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Part 1Google’s Helpful Content Update — Jordan Koene // Previsible — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses Google’s helpful content update. Google’s new update says that practical SEO tactics used by SEOs for a long period of time are no longer going to be relevant. The update also implies that the majority of SEOs are trying to pull a fast one on the algorithm when most are just trying to drive traffic to their websites. Today, Jordan talks about Google's helpful content update.
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Part 2Impact of the Helpful Content Update — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. We're almost two weeks into the announcement and rollout of the Google helpful content update, and absolutely nothing has happened. While some fluctuations have been observed in terms of some sites dependent on UGC, we’re yet to see any dramatic dips in traffic as a result of the update. Today, Jordan talks about the impact of Google's helpful content update.
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Part 3How Helpful Content changes your SEO strategies — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. As SEOs, we’re no strangers to readjusting our strategies and tactics when Google releases an algorithm update. The Google helpful content update is Google’s way of ensuring we’re not publishing useless content, but it’s going to also require that we look keenly at the data points we’re using to determine which content is useful. Today, Jordan talks about how the helpful content update should change your SEO strategies.
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