Impact of the Helpful Content Update — Jordan Koene // Previsible
- Part 1Google’s Helpful Content Update — Jordan Koene // Previsible — Jordan Koene // Previsible
- Part 2 Impact of the Helpful Content Update — Jordan Koene // Previsible
- Part 3How Helpful Content changes your SEO strategies — Jordan Koene // Previsible
Show Notes
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02:32The impact of Google's helpful content updateWere over two weeks into the helpful content update and nothing has happened as yet. Its even gotten to the point where people are asking Google wheres the update.
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03:32The impact of Google's helpful content update on spammy websitesWebsites heavily reliant on poor review experiences have seen a decrease in their overall rankings and positioning. But, we havent seen a dramatic fall-off in traffic like that of low-quality spam updates witnessed in the past.
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04:25Fluctuations in UGC websitesOver the last two weeks, weve seen fluctuations in terms of user-generated content sites like Youtube and Instagram. But, these fluctuations could be the result of normal changes that occur in search rankings.
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05:56Googles release of updates around holidaysGoogle tends to release updates and make big changes right around a holiday. Essentially, theyre leveraging the lower online traffic to slow the impact, and when traffic comes back online, they can measure the impact on different websites.
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08:04The expected impact of Google's helpful content updateSome sites can expect a catastrophic drop in traffic after Labor Day. And this is based on the language used in the announcement of the update, as well as their publishing of content monitoring forums and their communication with the SEO community.
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11:14Who will be most impacted by Google's helpful content updateWebsites most likely to be hit are those creating content for the sake of link-building and guest posts. Additionally, sites that produce content about a particular service or product but don't allow users to complete the transaction will be affected.
Quotes
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"We're almost two weeks into the helpful content update announcement and absolutely nothing has happened. There are a lot of people out there going, Google, where's the update? Because it's just crickets." -Jordan Koene, CEO, PreVisible
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"We haven't seen what we typically used to see with Panda updates or other low-quality spam updates. We haven't seen that dramatic effect in cliff-falling type traffic scenarios at all." -Jordan Koene, CEO, PreVisible
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"Some sites have been flushed out from Google in the last two weeks. We've seen some fluctuation with Instagram and YouTube, and a couple of other prominent sites that have lower quality content." -Jordan Koene, CEO, PreVisible
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"We have a trend where Google releases updates around a holiday. As traffic starts to come back online, they can see how their changes are impacting different sites." -Jordan Koene, CEO, PreVisible
- Part 1Google’s Helpful Content Update — Jordan Koene // Previsible — Jordan Koene // Previsible
- Part 2 Impact of the Helpful Content Update — Jordan Koene // Previsible
- Part 3How Helpful Content changes your SEO strategies — Jordan Koene // Previsible
Up Next:
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Part 1Google’s Helpful Content Update — Jordan Koene // Previsible — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses Google’s helpful content update. Google’s new update says that practical SEO tactics used by SEOs for a long period of time are no longer going to be relevant. The update also implies that the majority of SEOs are trying to pull a fast one on the algorithm when most are just trying to drive traffic to their websites. Today, Jordan talks about Google's helpful content update.
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Part 2Impact of the Helpful Content Update — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. We're almost two weeks into the announcement and rollout of the Google helpful content update, and absolutely nothing has happened. While some fluctuations have been observed in terms of some sites dependent on UGC, we’re yet to see any dramatic dips in traffic as a result of the update. Today, Jordan talks about the impact of Google's helpful content update.
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Part 3How Helpful Content changes your SEO strategies — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. As SEOs, we’re no strangers to readjusting our strategies and tactics when Google releases an algorithm update. The Google helpful content update is Google’s way of ensuring we’re not publishing useless content, but it’s going to also require that we look keenly at the data points we’re using to determine which content is useful. Today, Jordan talks about how the helpful content update should change your SEO strategies.
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