How Helpful Content changes your SEO strategies — Jordan Koene // Previsible
- Part 1Google’s Helpful Content Update — Jordan Koene // Previsible — Jordan Koene // Previsible
- Part 2Impact of the Helpful Content Update — Jordan Koene // Previsible
- Part 3 How Helpful Content changes your SEO strategies — Jordan Koene // Previsible
Show Notes
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02:51 - Modifying SEO strategies to mitigate the negative impact of the helpful content update Rather than thinking about content as isolated, we should be thinking about the entire ecosystem of our pages. Ideally, we should be thinking about the intention and experiences a page is meant to cultivate. 06:03 - Figuring out what Google considers relevant content Google has not explicitly stated what theyll be going after. However, in terms of SEO strategy, your chances of rebounding from the update will be much better by removing content that doesn't provide any benefit to users. 07:55 - When to revise your SEO strategy to combat the helpful content update impact You can wait to see what Google penalizes, cut those pages, then figure out what steps to take thereafter. So, it really is about waiting to see what Google thinks is helpful content before making any changes. 11:10 - Recovering from the helpful content update impact Observe pages on your site that are still getting traffic. Then, identify how those pages differ from the ones that decreased in traffic the most after the update. 13:28 - Recommendations to handle the helpful content update impact Regardless of size, many websites will have to vet their content production strategies for their effectiveness. Because, changes may be required in terms of the data points that we're using to create useful content.
Episode Summary
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·"We need to be thinking about the entire ecosystem of our pages and not just about content as an isolated facet of a page; really start to comprehend what's the full intention of a page." -Jordan Koene, CEO, PreVisible ·"You're likely going to rebound from a helpful content update by removing components that provide no benefit to users." -Jordan Koene, CEO, PreVisible ·"If you're seeing parts of your site suffer and those parts are not highly relevant to your core business, take a step back and evaluate regardless of what happens with this update." -Jordan Koene, CEO, PreVisible ·"Sites that embed reviews from third-party sources have been suffering now for quite a while because Google's been on a very specific attack of useless and irrelevant reviews." -Jordan Koene, CEO, PreVisible ·"A lot of websites should explore whether the strategy theyre using to produce content is an effective one and whether the data points being used to create content are useful." -Jordan Koene, CEO, PreVisible
- Part 1Google’s Helpful Content Update — Jordan Koene // Previsible — Jordan Koene // Previsible
- Part 2Impact of the Helpful Content Update — Jordan Koene // Previsible
- Part 3 How Helpful Content changes your SEO strategies — Jordan Koene // Previsible
Up Next:
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Part 1Google’s Helpful Content Update — Jordan Koene // Previsible — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses Google’s helpful content update. Google’s new update says that practical SEO tactics used by SEOs for a long period of time are no longer going to be relevant. The update also implies that the majority of SEOs are trying to pull a fast one on the algorithm when most are just trying to drive traffic to their websites. Today, Jordan talks about Google's helpful content update.
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Part 2Impact of the Helpful Content Update — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. We're almost two weeks into the announcement and rollout of the Google helpful content update, and absolutely nothing has happened. While some fluctuations have been observed in terms of some sites dependent on UGC, we’re yet to see any dramatic dips in traffic as a result of the update. Today, Jordan talks about the impact of Google's helpful content update.
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Part 3How Helpful Content changes your SEO strategies — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. As SEOs, we’re no strangers to readjusting our strategies and tactics when Google releases an algorithm update. The Google helpful content update is Google’s way of ensuring we’re not publishing useless content, but it’s going to also require that we look keenly at the data points we’re using to determine which content is useful. Today, Jordan talks about how the helpful content update should change your SEO strategies.
