3 Most Reliable SEO Wins: Branded-keyphrase SEO — Andy Crestodina // Orbit Media Studios

About the speaker

Andy Crestodina

Orbit Media Studios

- Orbit Media Studios

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He's written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. Andy’s articles are read by more than a million people each year. His videos have half a million views. His book, Content Chemistry, isn’t quite as popular. It’s sold around 4,000 copies. But it’s good.

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Show Notes

  • 01:27
    Branded key phrase SEO
    There are branded keywords that people use to find you. You can miss out on a lot of traffic when you arent ranking for these navigational queries.
  • 02:38
    Optimizing for branded keywords
    Do search to see what keywords Google associates with your brand. Then create pages on each of those terms so you can rank for them.
  • 05:29
    How to find your branded keywords
    You can type your brand into Google followed by a letter to see what is suggested. Or instead, use tools like Keywordtool.io to get your keywords faster.
  • 07:33
    Making sure you win your branded queries
    Google your query to find out what type of content people want. Then go and create that content. If you see mainly videos, then thats the type of content you need.
  • 09:02
    Making use of the competition
    When you google your brand, use those competitor links as research for your content. Look at those pages to find out why Google sends people to them.
  • 10:22
    Branded keywords for different business types
    The strategy will be different if youre a B2B company versus an eCommerce business, for example. Just by searching for your brand, youll see what people are asking about you.

Quotes

  • "The 3 types of search intent are to know, to do, to go. They're informational queries, commercial intent queries, or navigational queries." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • "There are branded keywords that people are using to search for your company… These are phrases you can rank for easily, because they are navigational queries." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • "If you know what those queries are, you can control the visitors' experience from before they even visit, right from the zero moment of truth." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “Pro tip, go to keywordtool.io and put in your company's name. Youll see all the things Google would have suggested people are looking for...” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “One of the most reliable SEO wins is to do your best to control your actual homepage, which is the search results page for the branded query.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

About the speaker

Andy Crestodina

Orbit Media Studios

- Orbit Media Studios

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He's written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. Andy’s articles are read by more than a million people each year. His videos have half a million views. His book, Content Chemistry, isn’t quite as popular. It’s sold around 4,000 copies. But it’s good.

Learn More

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