3 Most Reliable SEO Wins: Updating content — Andy Crestodina // Orbit Media Studios (copy)

Quotes

• "One of the most reliable wins in SEO is to look up all the phrases for which you almost rank high and improve those pages for each of those topics." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

• "It's like blackjack at a casino, an ACE is like an 11. That's what you'd want to draw. If there's a phrase for which you rank 11, 12, 13, you can make it a better page." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

• "Prioritize the lower impressions, longer, more specific, less competitive keyphrase, the longer tail keyphrase for which you're already ranking a little bit higher." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

• “If you only have a few minutes this month to do marketing, the quick win is going to give you better ROI.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

• “It wasn't until I wrote that page the 3rd time, the 8th year, that I began to rank for the phrase... That's a very long game.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

• “I am unafraid of keyword cannibalization. And I think you could potentially get better results by improving either of those 2 pages.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

• “The homepage is almost inevitably the page with the greatest authority, because it has the most number of links to it.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios