3 Most Reliable SEO Wins: Updating content — Andy Crestodina // Orbit Media Studios (copy)

About the speaker

Andy Crestodina

Orbit Media Studios

 - Orbit Media Studios

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He's written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. Andy’s articles are read by more than a million people each year. His videos have half a million views. His book, Content Chemistry, isn’t quite as popular. It’s sold around 4,000 copies. But it’s good.

Learn More

Quotes

  • "One of the most reliable wins in SEO is to look up all the phrases for which you almost rank high and improve those pages for each of those topics." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • "It's like blackjack at a casino, an ACE is like an 11. That's what you'd want to draw. If there's a phrase for which you rank 11, 12, 13, you can make it a better page." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • "Prioritize the lower impressions, longer, more specific, less competitive keyphrase, the longer tail keyphrase for which you're already ranking a little bit higher." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “If you only have a few minutes this month to do marketing, the quick win is going to give you better ROI.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “It wasn't until I wrote that page the 3rd time, the 8th year, that I began to rank for the phrase... That's a very long game.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “I am unafraid of keyword cannibalization. And I think you could potentially get better results by improving either of those 2 pages.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “The homepage is almost inevitably the page with the greatest authority, because it has the most number of links to it.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

About the speaker

Andy Crestodina

Orbit Media Studios

 - Orbit Media Studios

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He's written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. Andy’s articles are read by more than a million people each year. His videos have half a million views. His book, Content Chemistry, isn’t quite as popular. It’s sold around 4,000 copies. But it’s good.

Learn More

Up Next: