3 Most Reliable SEO Wins: Updating content — Andy Crestodina // Orbit Media Studios

About the speaker

Andy Crestodina

Orbit Media Studios

- Orbit Media Studios

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He's written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. Andy’s articles are read by more than a million people each year. His videos have half a million views. His book, Content Chemistry, isn’t quite as popular. It’s sold around 4,000 copies. But it’s good.

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Show Notes

  • 01:25
    What to do when youve mastered your brand
    Updates your existing pages. Simply check out the pages that you didnt rank the highest for and work on that content.
  • 02:45
    How to figure out what to optimize
    Use your analytics data to see the pages and keywords that rank high on page 2. Those are what you want to optimize.
  • 04:56
    Figuring out your priority
    Work on what will give you results with the least effort. So focus on getting whats ranking high on page 2 to page 1, instead of something thats ranking lower than that.
  • 06:38
    Easy wins VS The biggest results
    Sometimes your most valuable keyphrase doesnt take you even to page 2. But while we are constantly working on this, your main focus should be on the quick win for better ROI.
  • 08:26
    How to approach keyword cannibalization
    If 2 of your pages are competing for the same keyword, just keep optimizing them to rank better. Google only cares about finding the best page on the topic.
  • 10:33
    Prioritizing your web pages
    Focus on commercial intent keyphrases to focus on the money. So start with optimizing your home page first.

Quotes

  • "One of the most reliable wins in SEO is to look up all the phrases for which you almost rank high and improve those pages for each of those topics." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • "It's like blackjack at a casino, an ACE is like an 11. That's what you'd want to draw. If there's a phrase for which you rank 11, 12, 13, you can make it a better page." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • "Prioritize the lower impressions, longer, more specific, less competitive keyphrase, the longer tail keyphrase for which you're already ranking a little bit higher." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “If you only have a few minutes this month to do marketing, the quick win is going to give you better ROI.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “It wasn't until I wrote that page the 3rd time, the 8th year, that I began to rank for the phrase... That's a very long game.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “I am unafraid of keyword cannibalization. And I think you could potentially get better results by improving either of those 2 pages.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “The homepage is almost inevitably the page with the greatest authority, because it has the most number of links to it.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

About the speaker

Andy Crestodina

Orbit Media Studios

- Orbit Media Studios

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He's written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. Andy’s articles are read by more than a million people each year. His videos have half a million views. His book, Content Chemistry, isn’t quite as popular. It’s sold around 4,000 copies. But it’s good.

Learn More

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