Ahrefs Yep Search Algo — Jordan Koene // Previsible
- Part 1 Ahrefs Yep Search Algo — Jordan Koene // Previsible
- Part 2Is podcast SEO a thing? — Jordan Koene // Previsible
- Part 3Google’s Subjective Search — Jordan Koene // Previsible
Show Notes
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02:26Ahrefs new search engineYep is a new search engine that was created by the founders of Ahrefs. It is intended to be a non-specific, fully functioning search engine and 90% of ad revenue will go to content creators.
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03:40Building a search engine to compete with GoogleAhrefs spent 60 million to create the Yep search engine. That amount pales in comparison to the amount Google spends on a yearly basis, but its a starting place for Ahrefs to get going.
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05:32Challenges Yep will need to overcomeIn addition to content contributors, Yep will need to provide advertisers with incentives to get involved in the ecosystem. Similarly, theyll need to provide a useful resource for searchers.
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08:04Features of theYep search engineTheres the ability to showcase a full URL and site links within a SERP ranking. Plus, instead of the rankings of the listings, theres an infinite scroll type experience.
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10:10Why Yep is promoting other search engines as the third result on their search engineYep understands that users need to be able to use Google and other browsers without opening a new tab. Theyre able to keep users on the site through providing a frictionless experience.
Quotes
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"Ahrefs big claim is that 90% of the ad revenue generated on the Yep search engine will go to content creators." -Jordan Koene, CEO, PreVisible
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"A lot of other search engines popping up nowadays are very targeted to either a category or specific product search. Yep is intended to be a fully functioning, fully capable search engine." -Jordan Koene, CEO, PreVisible
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"DuckDuckGo is a search engine that focuses on privacy. They've raised over 170 million. So, we're, we're already looking at nearly triple the amount of money that Ahrefs is investing in Yep." -Jordan Koene, CEO, PreVisible
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"What we think of a search engine today is that it is a two-sided marketplace. You have individuals who contribute their content. On the other side, you have advertisers." -Jordan Koene, CEO, PreVisible
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"Instead of having this ranking of the listings, 1, 2, 3, 4, 5, they have more of an infinite scroll type experience where you can just keep seeing more interesting features and functionality." -Jordan Koene, CEO, PreVisible
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"Yep has recognized that the best way to win is to create a frictionless environment where users can use Google and other search engines without opening a new tab or browser." -Jordan Koene, CEO, PreVisible
- Part 1 Ahrefs Yep Search Algo — Jordan Koene // Previsible
- Part 2Is podcast SEO a thing? — Jordan Koene // Previsible
- Part 3Google’s Subjective Search — Jordan Koene // Previsible
Up Next:
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Part 1Ahrefs Yep Search Algo — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a new search engine. Most search engines being created nowadays are very targeted, opting to focus on a specific category or product search. However, Ahrefs has created a search engine that is fully functional and non-specific, but will it be able to compete with Google? Today, Jordan talks about Ahrefs’ new search engine, ‘Yep’.
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Part 2Is podcast SEO a thing? — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses podcast SEO. Unlike Apple and Spotify, Google has been a laggard when it comes to the podcast landscape. While it’s evident that podcasts aren’t likely to be prioritized immediately, there could potentially come a time when podcasts are monetized through the Youtube app. Today, Jordan talks about whether podcast SEO is actually a thing.
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Part 3Google’s Subjective Search — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a new Google SERP feature. Once again, Google is changing the SERP with the addition of a new SERP element. Ultimately, we’re seeing very interesting applications of Google artificial intelligence and possibly even glimpses of Google’s personality. Today, Jordan talks about Google's new SERP pros and cons feature.
Play Podcast
