B2B SAAS SEO plans — Andrew Eagar // Directive Consulting

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. In the B2B SaaS space, companies have high goals to achieve and the slow approach to SEO just won’t cut it. Instead, they need SEO strategies that will ensure their brands show up as much as possible on the first page of Google. Today, Andrew discusses B2B SaaS SEO plans.
About the speaker

Andrew Eagar

Directive Consulting

is a little camera shy

Andrew is Director of SEO at Directive Consulting

Show Notes

  • 02:04
    Customer
    Most B2B SaaS companies are product-led and focus on what their product does. Customer-led SEO focuses on who you're targeting rather than what your product is.
  • 04:07
    Optimizing B2B SaaS content for Google
    Look at the search results for your specific keyword as a guide for the type of content in demand. The results will indicate the kind of content necessary to rank the keyword.
  • 06:28
    Getting customers from content pages to product pages
    Chatbots, popups, and internal linking are three methods used to drive customers down the funnel. Internal links from content pages can lead people to your core pages.
  • 08:58
    Share of SERP and increased brand placement
    Your website can only show up once in the top 10 for a specific term. However, your brand can show up many other times, on Googles first page by being featured on high-ranking lists.

Quotes

  • "One thing that we've been developing is customer-led SEO. It's more focused on who you're targeting than what your product is." -Andrew Eager, Director of SEO, Directive Consulting

  • "Google tells you what they want. You just have to go to the SERP, look at the results, and what kind of content ranks for this term. And that's the content that they want." -Andrew Eager, Director of SEO, Directive Consulting

  • "If I want to get in front of people who are want to know how to do SaaS SEO, Ill need to create a large SaaS SEO guide." -Andrew Eager, Director of SEO, Directive Consulting

  • "Our SaaS SEO guide is number seven for SaaS SEO. And, it has close to 200-300 backlinks." -Andrew Eager, Director of SEO, Directive Consulting

  • "On Google, any product term you want to rank for has 10 results on the first page. Your website may show up for one of those results. The other nine others are competitors or lists." -Andrew Eager, Director of SEO, Directive Consulting

  • "As a B2B SAS company, I care that my brand shows up as much as possible on the first page of Google." -Andrew Eager, Director of SEO, Directive Consulting

About the speaker

Andrew Eagar

Directive Consulting

is a little camera shy

Andrew is Director of SEO at Directive Consulting

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