Finding the Best Enterprise SEO Agency — Andrew Eagar // Directive Consulting
Andrew Eagar
Directive Consulting
- Part 1B2B SAAS SEO plans — Andrew Eagar // Directive Consulting
- Part 2 Finding the Best Enterprise SEO Agency — Andrew Eagar // Directive Consulting
- Part 3How to hire a B2B Content Marketing Agency — Andrew Eagar // Directive Consulting
Show Notes
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01:59SEO agencies and ownership of SEO strategiesEvaluate the agencys ability to proactively take ownership of SEO strategies. Ultimately, they should help you understand how to drive your SEO strategies.
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04:16SEO agencies as collaborators versus execution partnersYoure forced to tell the agency what to do if theyre just an execution partner. Ideally, you want an agency that will function as a cross-functional partner and drive the relevant SEO strategies.
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08:03Evaluating an enterprise SEO agencys project management experienceLook at other brands theyve worked with and the working relationship. Enterprise brands want an agency that has experience with approvals and high-level project management.
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09:21Finding the right sized SEO agency for your needsEnterprise-only agencies will be expensive to work with. Smaller SEO agencies will work harder for your brand because theyre generally hungrier for the work.
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10:13SEO agency communication and reportingSomeone should be responsible for reporting on campaign successes and downfalls. Ideally, the technical expertise should be accompanied by effective communication skills.
Quotes
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"You dont want an agency to just be an execution partner. An agency that understands exactly where you want to go and leads the strategy to help you get there is a collaboration." -Andrew Eager, Director of SEO, Directive Consulting
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"When we talk about partnership, you don't want somebody just to give best SEO practices. You want somebody who's aware of all the problems, almost as a member of your team." -Andrew Eager, Director of SEO, Directive Consulting
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"When working with an enterprise brand, every change has to go through weeks of approval. We can't twiddle our thumbs until we get approval. Our project management is weeks in advance." -Andrew Eager, Director of SEO, Directive Consulting
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"If I'm advocating for the enterprise brand, you probably want to go with an SEO agency with a department of 25 or less on the SEO side." -Andrew Eager, Director of SEO, Directive Consulting
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"Working with enterprise clients, 50% of our time is going to be spent communicating and building the reports for our efforts. The other 50% will be SEO optimization." -Andrew Eager, Director of SEO, Directive Consulting
- Part 1B2B SAAS SEO plans — Andrew Eagar // Directive Consulting
- Part 2 Finding the Best Enterprise SEO Agency — Andrew Eagar // Directive Consulting
- Part 3How to hire a B2B Content Marketing Agency — Andrew Eagar // Directive Consulting
Up Next:
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Part 1B2B SAAS SEO plans — Andrew Eagar // Directive Consulting
Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. In the B2B SaaS space, companies have high goals to achieve and the slow approach to SEO just won’t cut it. Instead, they need SEO strategies that will ensure their brands show up as much as possible on the first page of Google. Today, Andrew discusses B2B SaaS SEO plans.
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Part 2Finding the Best Enterprise SEO Agency — Andrew Eagar // Directive Consulting
Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. The level of execution and project management required for enterprise brands greatly differs from what’s required for non-enterprise brands. So, if an SEO agency is unable to account for and explain what they’re doing to drive SEO results, they’re probably not the agency your enterprise brand should be working with. Today, Andrew discusses how to find the best enterprise SEO agency.
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Part 3How to hire a B2B Content Marketing Agency — Andrew Eagar // Directive Consulting
Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. A lot of enterprise brands struggle with creating content that is both specific and relevant to their brand at scale. The challenge for brands that lean towards the technical side is finding capable writers who understand the brand enough to represent its ideas effectively in writing. Today, Andrew discusses how to hire a B2B content marketing agency.
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