How to hire a B2B Content Marketing Agency — Andrew Eagar // Directive Consulting
Andrew Eagar
Directive Consulting
- Part 1B2B SAAS SEO plans — Andrew Eagar // Directive Consulting
- Part 2Finding the Best Enterprise SEO Agency — Andrew Eagar // Directive Consulting
- Part 3 How to hire a B2B Content Marketing Agency — Andrew Eagar // Directive Consulting
Show Notes
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02:15B2B content marketing challengesTechnical B2B brands are challenged with finding writers who understand the business well enough. Content marketing agencies provide that expertise to B2B SaaS businesses.
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03:46Levels of content creationBottom and middle of the funnel content should be created by writers with industry expertise. Top-of-the-funnel content creation can be outsourced to freelancers.
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05:16How to find verticalVertical-specific writers are more efficient in getting content written. Search your vertical on Google to find posts written by freelance writers and reach out to the most talented ones.
Quotes
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"The more technical your brand is, the more challenging it will be to find a writer that is able to work technically for you to understand your business well enough to write about." -Andrew Eager, Director of SEO, Directive Consulting
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"I would much prefer somebody that's a freelancer for some of the top of funnel content. It's less expensive to produce. And because you don't need that level of expertise." -Andrew Eager, Director of SEO, Directive Consulting
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"Freelance writers are very specific to what they want to want to write. And they're more efficient or effective in writing in those categories." -Andrew Eager, Director of SEO, Directive Consulting
- Part 1B2B SAAS SEO plans — Andrew Eagar // Directive Consulting
- Part 2Finding the Best Enterprise SEO Agency — Andrew Eagar // Directive Consulting
- Part 3 How to hire a B2B Content Marketing Agency — Andrew Eagar // Directive Consulting
Up Next:
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Part 1B2B SAAS SEO plans — Andrew Eagar // Directive Consulting
Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. In the B2B SaaS space, companies have high goals to achieve and the slow approach to SEO just won’t cut it. Instead, they need SEO strategies that will ensure their brands show up as much as possible on the first page of Google. Today, Andrew discusses B2B SaaS SEO plans.
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Part 2Finding the Best Enterprise SEO Agency — Andrew Eagar // Directive Consulting
Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. The level of execution and project management required for enterprise brands greatly differs from what’s required for non-enterprise brands. So, if an SEO agency is unable to account for and explain what they’re doing to drive SEO results, they’re probably not the agency your enterprise brand should be working with. Today, Andrew discusses how to find the best enterprise SEO agency.
Play Podcast -
Part 3How to hire a B2B Content Marketing Agency — Andrew Eagar // Directive Consulting
Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. A lot of enterprise brands struggle with creating content that is both specific and relevant to their brand at scale. The challenge for brands that lean towards the technical side is finding capable writers who understand the brand enough to represent its ideas effectively in writing. Today, Andrew discusses how to hire a B2B content marketing agency.
