How to hire a B2B Content Marketing Agency — Andrew Eagar // Directive Consulting

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. A lot of enterprise brands struggle with creating content that is both specific and relevant to their brand at scale. The challenge for brands that lean towards the technical side is finding capable writers who understand the brand enough to represent its ideas effectively in writing. Today, Andrew discusses how to hire a B2B content marketing agency.
About the speaker

Andrew Eagar

Directive Consulting

 is a little camera shy

Andrew is Director of SEO at Directive Consulting

Show Notes

  • ·02:15 - B2B content marketing challenges Technical B2B brands are challenged with finding writers who understand the business well enough. Content marketing agencies provide that expertise to B2B SaaS businesses. ·03:46 - Levels of content creation Bottom and middle of the fu el content should be created by writers with industry expertise. Top-of-the-fu el content creation can be outsourced to freelancers. ·05:16 - How to find vertical-specific writers Vertical-specific writers are more efficient in getting content written. Search your vertical on Google to find posts written by freelance writers and reach out to the most talented ones.

Episode Summary

  • ·"The more technical your brand is, the more challenging it will be to find a writer that is able to work technically for you to understand your business well enough to write about." -Andrew Eager, Director of SEO, Directive Consulting ·"I would much prefer somebody that's a freelancer for some of the top of fu el content. It's less expensive to produce. And because you don't need that level of expertise." -Andrew Eager, Director of SEO, Directive Consulting ·"Freelance writers are very specific to what they want to want to write. And they're more efficient or effective in writing in those categories." -Andrew Eager, Director of SEO, Directive Consulting
About the speaker

Andrew Eagar

Directive Consulting

 is a little camera shy

Andrew is Director of SEO at Directive Consulting

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