Darwinism in Search — Jason Barnard // Kalicube

About the speaker

Jason Barnard

Kalicube

- Kalicube

Show Notes

  • ·01:05 The survival of the fittest Darwinism in search. ·06:26 What and how to bring the user to satisfaction, efficiently, quickly. ·02:09 How Google's algorithm pushes things up to the top ·03:17 The BlueLink algorithm is the fundamental foundation of everything. ·04:38 How elements such as images, videos, and feature snippets get their place on the search.

Episode Summary

  • ·“ The whole page algorithm at Bing is called Darwin” - Jason ·“If you do what's best for your users, you will make money. It will convert. “ - Jason ·“What Google is trying to do is satisfy its users as quickly and efficiently as possible.” - Jason ·“ Search engine is no longer a relevant term, just in the sense that it answers questions and solve problems, so it will be the answer engine. “ - Jason ·“If you still think of Google as a search engine, your strategy is lagging behind because its answering and it's assisting. “ - Jason ·“We're a ways away off from people thinking of Google as the secondary source of where they should put their content.” -Benjamin November 30, 2020
About the speaker

Jason Barnard

Kalicube

- Kalicube

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