Interlinking structure’s impact on Googlebot — Serge Bezborodov // JetOctopus

Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Effective internal linking plays a vital role in ensuring the crawlability of your website. By strategically placing links between relevant pages, you create a roadmap that search engine bots can follow to discover and index your content more efficiently. Today, Serge discusses interlinking structure’s impact on Googlebot.
About the speaker

Serge Bezborodov

JetOctopus

 is a little camera shy

Serge is CTO and Co-Founder of JetOctopus

Jet Octopus Free Trial

Show Notes

  • 02:27
    Maximizing crawl budget through the right internal linking structure
    When a page has multiple internal links pointing to it, it indicates to Googlebot that the page is important. By using the right internal linking strategy, you can ensure Googlebot crawls your most valuable pages.
  • 05:04
    The importance of internal link volume vs quality
    Today, the more powerful internal links are in your main content, and visible and clickable to users. Thematic relevance is also crucial when linking pages.
  • 06:32
    Leveraging effective internal linking to improve user experience
    Internal linking serves not only search engines but also enhances the user experience by ensuring related pages are linked for easy navigation. In addition, internal linking and data from a tool like GSC help large websites understand the importance of their pages.
  • 08:24
    Leveraging internal linking to pass on value from external links
    When a website has thousands or millions of pages, relying solely on internal linking for indexation is impractical. Creating hub pages that attract numerous backlinks, then strategically linking from these pages to other important pages can distribute link authority.
  • 09:41
    How to prioritize internal linking in SEO
    Alongside internal linking, optimizing technical factors like website loading time and page sizes is crucial for crawlability. Additionally, investing in content improvement should take precedence over internal linking if content quality issues exist.

Quotes

  • "Internal linking is one of the main signals for Googlebot as its your prioritizing of your pages." -Serge Bezborodov, Co-Founder, JetOctopus

  • "The more important your page, the more internal links pointing to this page from other pages." -Serge Bezborodov, Co-Founder, JetOctopus

  • "Not all links are equal. The more powerful internal links are in your main content, which are visible and clickable for users." -Serge Bezborodov, Co-Founder, JetOctopus

  • "If you link iPhones with garden tools, does it make sense if you're going for iPhone? Of course not. But, accessories for the iPhone will. So the page should be from similar thematics." -Serge Bezborodov, Co-Founder, JetOctopus

  • "When you have a huge website, and every page loads in 2.5 seconds, Googlebot can't crawl all your website, and you should not go for internal linking first." -Serge Bezborodov, Co-Founder, JetOctopus

About the speaker

Serge Bezborodov

JetOctopus

 is a little camera shy

Serge is CTO and Co-Founder of JetOctopus

Jet Octopus Free Trial

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