JavaScipt that doesn’t hurt SEO performance — Serge Bezborodov // JetOctopus

Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Though it’s not usually SEO’s decision, javascript integration becomes inevitable once you have a large website. JavaScript presents several challenges to SEO due to its dynamic nature and potential impact on website crawlability, indexation, and user experience. Today, Serge discusses javascript that doesn't hurt your SEO performance.
About the speaker

Serge Bezborodov

JetOctopus

 is a little camera shy

Serge is CTO and Co-Founder of JetOctopus

Jet Octopus Free Trial

Show Notes

  • 02:38
    JavaScript and its implications for SEO
    JavaScript poses significant challenges for SEOs as they arent always in control of it. Issues include client-side rendering and the struggle with indexation, and the challenges of implementing JavaScript correctly.
  • 04:04
    Identifying and addressing javascript bloat for improved site performance
    Chrome developer tools help monitor page behavior, Ajax requests, and background activities that impact page size and performance. Identify suspicious external requests, check for JavaScript errors, and review the robots.txt file to ensure it isnt blocking necessary JS files.
  • 06:31
    Leveraging javascript for enhanced SEO performance
    In reality, Javascript is preferred over other languages by developers because it offers higher salaries. As a result, everyone wants to be a Reach, Angular, and other frameworks developer to achieve the associated high salary.
  • 07:12
    Boosting SEO performance without relying on javascript
    While javascript integration is not an SEOs decision, implementing server-side rendering helps with crawl budget and indexation. Additionally, properly handling content on a page and addressing JavaScript errors can boost SEO performance as well.
  • 09:47
    How to address SEO javascript issues with your development team
    Build a positive and collaborative relationship with your development team. Use a javascript crawler to detect and analyze JavaScript errors, and leverage Google Search Console to identify issues related to javascript-rendered content.

Quotes

  • "Server-side rendering should be implemented. And it helps a lot with crawl budget and with indexation." -Serge Bezborodov, Co-Founder, JetOctopus

  • "Because JavaScript is paid higher for developers, everybody now wants to be a React, Angular, and other framework developer." -Serge Bezborodov, Co-Founder, JetOctopus

  • "Kevin Indig recently conducted research on huge websites that implemented server-side rendering, and their rankings became higher." -Serge Bezborodov, Co-Founder, JetOctopus

  • "If you link iPhones with garden tools, does it make sense if you're going for iPhone? Of course not. But, accessories for the iPhone will. So the page should be from similar thematics." -Serge Bezborodov, Co-Founder, JetOctopus

  • "When you have a huge website, and every page loads in 2.5 seconds, Googlebot can't crawl all your website, and you should not go for internal linking first." -Serge Bezborodov, Co-Founder, JetOctopus

About the speaker

Serge Bezborodov

JetOctopus

 is a little camera shy

Serge is CTO and Co-Founder of JetOctopus

Jet Octopus Free Trial

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