How to solve Core Web Vital Issues — Marcus Tober // Searchmetrics

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Marcus Tober

·2:59 : Understanding, what at first, the correlations of the core web vitals according to different industries, ·3:45 : SEO is a competitive game and you're not always competing with your direct competitors, you're competing for specific keywords, or at least a set of keywords. ·4:50 : The biggest gap between two industries is between B2B and News. ·6:05 : The total bite weight of a B2B site is, on average, three megabytes, where on average for news is four megabytes. ·7:43 : Google published in their FAQ just recently is that if you have the best content, no matter if your site is slow, and has bad experience, the content is definitely to be taken as a more important metric than performance metrics or anything else. ·8:48 : in areas with high competition, high demand and high supply, the core web vitals are definitely becoming a much more important factor when Google is ranking websites.

·“The most important thing is always like using an industry or peer specific average.” - Marcus ·“ A 100 kilobyte difference can make a couple of seconds.” - Marcus ·“If it's one megabyte difference, it's not just 25% slower, it might be 100% slower” - Marcus ·“ For the most part, competition is what dictates how important core web vitals are going to be for your business.” - Benjamin ·“When you're in a competitive environment, and you can't differentiate based on content, you have to win based on technical performance.”- Benjamin

About the speaker