What content types rank on Google’s Page 1 — Katrina McKinnon // copysmiths.com
- Part 1Creating high-performing eCommerce content — Katrina McKinnon // copysmiths.com
- Part 2Human touch vs AI copywriters — Katrina McKinnon // copysmiths.com
- Part 3 What content types rank on Google’s Page 1 — Katrina McKinnon // copysmiths.com
Show Notes
-
02:59The type of content that ranks on GoogleContent should be visually appealing, flow well, and have a great cadence and rhythm. Even publishers who mass generate articles with AI still have human editors to make the articles more interesting.
-
04:22Steps to create unique content and boost search rankingsFind training programs that focus on teaching you how to write creatively and not SEO. Infuse content with creative elements like images, testimonials, etc to make it more visually interesting.
-
09:15Prioritizing good writing habits over SEOWhile CopySmiths in-house training had a foundation in SEO, the focus is on developing good writers. So, writers are still taught to write statements reiterating their heading, but not told its an SEO technique.
-
12:06How to identify when your content is ranking on search enginesUse Ahrefs and similar tools to identify the keywords your website ranks for. If the keywords are about your product, industry, target category, etc, you can start writing on more creative topics.
Quotes
-
"Content is king, but creativity is queen. Creative content that's visually interesting, has dance, rhythm, cadence, and flows like a waltz, we know that that works really well in Google." -Katrina McKinnon, Founder, CopySmiths
-
"Publishers out there like inkforall.com, etc. mass generate millions of articles with AI, but they have human editors who go through those articles to make them a little bit more interesting." -Katrina McKinnon, Founder, CopySmiths
-
"There are loads of training programs that you can just buy off the shelf. Find one that doesn't teach writers or yourself SEO. Find one that teaches you how to write and how to write creatively." -Katrina McKinnon, Founder, CopySmiths
-
"When you write content for your business, say to the writer, I need a minimum of three images, three lists, etc. Itll instantly transform your article into something thats visually interesting." -Katrina McKinnon, Founder, CopySmiths
-
"Our in-house training is very SEO based, but they don't know they're learning SEO because I want them to focus on being good writers." -Katrina McKinnon, Founder, CopySmiths
-
"If someone's never had a blog before, our first 10 articles are always designed to rank their website for the search engines. It's only after that, that we get more creative." -Katrina McKinnon, Founder, CopySmiths
-
"Once your website is ranking for your product, then Google knows that your website's about that product. If it doesn't, you have to get more serious about writing just for the algorithm." -Katrina McKinnon, Founder, CopySmiths
- Part 1Creating high-performing eCommerce content — Katrina McKinnon // copysmiths.com
- Part 2Human touch vs AI copywriters — Katrina McKinnon // copysmiths.com
- Part 3 What content types rank on Google’s Page 1 — Katrina McKinnon // copysmiths.com
Up Next:
-
Part 1Creating high-performing eCommerce content — Katrina McKinnon // copysmiths.com
Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren’t likely to work as well, what potential customers and Google are looking for is your social proof of the buying experience. Today, Katrina talks about creating high-performance eCommerce content.
Play Podcast -
Part 2Human touch vs AI copywriters — Katrina McKinnon // copysmiths.com
Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. Though it is getting much more difficult to differentiate between AI-generated content and content created by a human, the differences still prevail. Firstly, AI doesn’t do as well on analogies, metaphors, and stories, as humans do, but these nuances are ultimately what compels people to take an interest in your content. Today, Katrina talks about the human touch versus AI copywriters.
Play Podcast -
Part 3What content types rank on Google’s Page 1 — Katrina McKinnon // copysmiths.com
Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. To get the attention of your target audience, the content you create has to be creative and not be perceived as boring. However, before getting to the point of creating content that gets your audience’s attention, you must write content that enables search engines to rank your website. Today, Katrina talks about what type of content ranks on Google.
