Google’s Helpful Content Update — Jordan Koene // Previsible — Jordan Koene // Previsible

Jordan Koene, PreVisible CEO and Co-Founder, discusses Google’s helpful content update. Google’s new update says that practical SEO tactics used by SEOs for a long period of time are no longer going to be relevant. The update also implies that the majority of SEOs are trying to pull a fast one on the algorithm when most are just trying to drive traffic to their websites. Today, Jordan talks about Google's helpful content update.
About the speaker

Jordan Koene

Previsible.io

 is a little camera shy

Jordan is CEO and Co-Founder at PreVisible.io

Show Notes

  • 02:25
    Googles helpful content update
    Mid-August, Google announced that theyd be working on an update focused on people-first content. Its a content-related update in which the algorithm will prioritize content created by people to provide humans with value.
  • 03:26
    Googles response to the potential impact of the helpful content update
    Google has created a dedicated landing page for the update in their Search Central blog. Plus, theyve also created a forum and a community to talk about the impacts of the helpful content update.
  • 04:25
    How the helpful content update differs from current SEO best practices and guidelines
    Within the update, Google announced that these are the long-standing advice and guidelines for content creation. Essentially, theres nothing new in terms of SEO best practices, guidelines, and recommendations.
  • 05:52
    Similarities between Google E
    Ultimately, the helpful content encompasses all of the elements of E-A-T and is about prioritizing human-created, expert, and authoritative content. And, theyre highlighting what theyd like people to avoid when creating content.
  • 07:45
    SEO optimization and Googles helpful content update
    Googles helpful content update indicates that the majority of SEOs are using tactics to game the algorithm. However, most SEOs are trying to identify what's useful for their users, and business, and what will drive the most traffic.
  • 13:37
    Writing for people first and not the algorithm
    Google didnt call out any specific websites or show any examples going against their guidelines. However, Google may come out and explicitly identify certain websites or certain types of content as examples to be avoided.

Quotes

  • "August 18th, Google announced theyd be working on a helpful content update. This update focuses on people-first content; their way of ensuring the algorithm prioritizes content created by people." -Jordan Koene, CEO, PreVisible

  • "One of the funny things about the way they announced the helpful content update is that they even stated that these are the long-standing advice and guidelines to creating content." -Jordan Koene, CEO, PreVisible

  • "This update is the encompassing concept of E-A-T. But they're coining it Google's helpful content update and specifically calling out what they want to avoid in terms of content." -Jordan Koene, CEO, PreVisible

  • "Theres a great divide between what Google thinks SEOs do all day, which is trick and manipulate Google, and what SEOs think they do all day, which is create something that will drive users to their website." -Jordan Koene, CEO, PreVisible

About the speaker

Jordan Koene

Previsible.io

 is a little camera shy

Jordan is CEO and Co-Founder at PreVisible.io

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