Would you bet on Alphabet stock — July 2022
- Part 1Google’s product review update launch — July 2022
- Part 2Google punts on 3rd party cookie depreciation — July 2022
- Part 3 Would you bet on Alphabet stock — July 2022
Show Notes
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01:54Googles growth and overall business healthRevenue growth decreased and Youtube advertising slowed down this year, in comparison to 2021. However, it was as bad as analysts had expected and many of their competitors experienced significant decreases in their overall performance.
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03:53Investing in the Alphabet stockCurrently, theyre doing better than others like Facebook and Shopify. While the privacy sandbox and other risky endeavors could directly impact advertising revenue, theyre going to continue to present growth to the market.
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06:52How Google is enabling advertisers vs other big tech companiesGoogle is leveraging AI for paid ads and enabling advertisers to make more money. And this is bound to attract more advertisers to their platform than their competitors. So, their growth prospects look positive.
Quotes
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"Googles revenue growth dipped to 13% from 62% the previous year." -Jordan Koene, CEO, PreVisible
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"Advertising revenue only increased 12%. Advertising, the core of their business, isn't accelerating the growth that they would want it to. And YouTube advertising specifically slowed down quite dramatically." -Jordan Koene, CEO, PreVisible
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"Googles growth wasnt as fast-paced as the year before, but it certainly wasnt as bad as their rivals who saw 40% plus decreases in their overall performance." -Jordan Koene, CEO, PreVisible
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"Stocks like snap are down 80% this year. Companies like Facebook, which are facing more criticism than challenges as a business are down 40%. And then you see Google year to date and they're down 20%." -Jordan Koene, CEO, PreVisible
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"There is work being done by Google to enable advertisers and make more money for them. That will always attract more advertisers to that platform compared to their competitors in the market." -Jordan Koene, CEO, PreVisible
- Part 1Google’s product review update launch — July 2022
- Part 2Google punts on 3rd party cookie depreciation — July 2022
- Part 3 Would you bet on Alphabet stock — July 2022
Up Next:
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Part 1Google’s product review update launch — July 2022
Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is back on the update train with the July 2022 product review update. However, this time, communication has improved in terms of them providing more context about the coming changes to the SEO community. Today, Jordan talks about Google's product review update launch.
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Part 2Google punts on 3rd party cookie depreciation — July 2022
Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is singing an all too familiar tune and they’ve once again announced that the deprecation of third-party cookies has been pushed back to the latter half of 2024. Reasons for the delay vary, but this is good news for marketers and their PPC investments as it is currently cheaper than content marketing and takes a lot less expertise. Today, Jordan talks about Google punting on third-party cookie deprecation.
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Part 3Would you bet on Alphabet stock — July 2022
Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. It’s been a difficult two years for tech stocks and even the behemoth, Google, is dealing with contractions across all their lines of business. However, in comparison to players like Shopify and Facebook, Google‘s growth prospects look a lot more positive. Today, Jordan wraps up the conversation by asking if you would bet on alphabet stock.
