How to fight fake reviews — Curtis Boyd // The Transparency Company
Curtis Boyd
The Transparency Company
- Part 1How to tell if a review is fake — Curtis Boyd // The Transparency Company
- Part 2How does AI detect fake reviews — Curtis Boyd // The Transparency Company
- Part 3 How to fight fake reviews — Curtis Boyd // The Transparency Company
Show Notes
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02:07Fighting the fake review epidemicYou can choose to share your findings with the Google Business Profile community and the Google Redressal Form. Plus, you can tag a reviewers profile as fake.
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04:02How fake reviews are used maliciouslyCompetitors often purchase fake reviews to lower another business rankings.
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06:27Why fake reviewers sell their customer listsGenerally, economic reasons drive them due to being located in poorer regions. Theres also no fear or retribution as theyll just sell more fake reviews when others are removed.
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07:33Why people should join the fake review policeWhen you invest in customer experience, reviews are bound to come. However, black hat tactics can destroy your business credibility with Google and consumers in the long run.
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08:56Why fake reviews should be reportedRemoving anything that can negatively impact the marketplace puts your business in a better position for success. It is the right thing to do morally and makes the community better overall.
Quotes
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"The Google Redressal Form can be used to identify fraudulent profiles and goes directly to Google." -Curtis Boyd, CEO & Founder, The Transparency Company
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"A new tactic that we're learning about is actually flagging the reviewer profile, not the review itself, and explaining why this profile has fake behavior on it." -Curtis Boyd, CEO & Founder, The Transparency Company
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"Every single day, we'll get a complaint from a business owner that says, I'm getting negative reviews. I know they're fake. I don't know where they're coming from." -Curtis Boyd, CEO & Founder, The Transparency Company
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"These people who sell fake reviews, we buy their data all the time. They sell it directly to us." -Curtis Boyd, CEO & Founder, The Transparency Company
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"If you were buying negative fake reviews, don't think that they won't sell you out. They're in a third world country where there's no police knocking on the door." -Curtis Boyd, CEO & Founder, The Transparency Company
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"If you're an American and buying fake reviews, those people are going to sell your data to another American eventually. And that data is going to come back into our court system." -Curtis Boyd, CEO & Founder, The Transparency Company
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"If theyre worried about the reviews getting taken down, their customer just has to buy more fake reviews. So the fake review sellers win 2 times." -Curtis Boyd, CEO & Founder, The Transparency Company
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"You'd be surprised how much data we can purchase with a few hundred dollars." -Curtis Boyd, CEO & Founder, The Transparency Company
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"When you invest more in customer experience, you're going to receive more reviews." -Curtis Boyd, CEO & Founder, The Transparency Company
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"When you invest in gray and black hat tactics, you're going to get short-term results that will bite you in the butt afterwards." -Curtis Boyd, CEO & Founder, The Transparency Company
- Part 1How to tell if a review is fake — Curtis Boyd // The Transparency Company
- Part 2How does AI detect fake reviews — Curtis Boyd // The Transparency Company
- Part 3 How to fight fake reviews — Curtis Boyd // The Transparency Company
Up Next:
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Part 1How to tell if a review is fake — Curtis Boyd // The Transparency Company
Curtis Boyd, CEO and Founder of The Transparency Company, talks about the different ways to spot a fake review. For a long time, using fake reviews carried no penalty or consequences. New technology brings with it the opportunity to detect and understand fake reviews from both humans and bots. Today, Curtis discusses how fake reviews are identified.
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Part 2How does AI detect fake reviews — Curtis Boyd // The Transparency Company
Curtis Boyd, CEO and Founder of The Transparency Company, talks about the impact of fake reviews on SEO. Using fake reviews to build your brand will only bring short-term gains. They destroy a business’ reputation, when discovered by your competitors. Local and federal governments have now intervened with large fines and lawsuits. Today, Curtis discusses the consequences of using fake reviews to promote your business.
Play Podcast -
Part 3How to fight fake reviews — Curtis Boyd // The Transparency Company
Founder and CEO of The Transparency Company, Curtis Boyd, wraps up discussions on fake reviews and the SEO community. Fake reviews are wrong. They mislead consumers, divert traffic from quality businesses and generally don’t bode well for the future of a business. It is easier than ever to report these instances. Today, Curtis talks about how the SEO community can fight fake reviews.
