Texo: Blending AI, Podcast, Content & SEO — Geoff Atkinson // Huckabuy (copy)

Geoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Podcasting is a rapidly growing industry and the information produced during podcasts offers immense value for marketers. To unlock this value, Huckabuy developed Texo, which harnesses the power of artificial intelligence to convert podcasts into marketing content goldmines. Today, Geoff discusses how he's using artificial intelligence to create better content coming from the podcast space.
About the speaker

Geoff Atkinson

Huckabuy

 - Huckabuy

Geoff is Founder and CEO of Huckabuy

Show Notes

  • 02:24
    Why Huckabuy is building AI podcasting tools
    Podcasting produces a lot of text in terms of transcriptions, and Huckabuy saw an opportunity to leverage AI technology to make transcriptions more useful for podcasters. AI can summarize content, generate titles, extract quotes, etc, which makes it easier for podcasters.
  • 05:40
    Turning podcasts into valuable SEO content
    Converting podcast content into text and HTML makes it crawlable for search engines, and podcast content can be leveraged for web pages, to create FAQs, and more. Tools like Texo can extract quotes, summaries, and other valuable content for marketing materials.
  • 07:03
    Huckabuys learnings from building Texo
    Texo required a lot of work by engineers to achieve high-quality output, and the work is still ongoing. What Huckabuy noted is that AIs potential is undeniably impressive as it is powerful and capable of accomplishing tasks that would have previously taken humans countless hours.
  • 08:30
    The level of human interaction required with tools like Texo
    Texos aim is to get to the point where the content produced is so good, it doesnt need to be edited by a human. However, the product is not yet able to figure out how to produce output in the tone of a particular podcast, so humans still need to be involved in the editing process.
  • 15:11
    Upcoming products from Huckabuy
    In addition to SEO features of Texo that will be coming in the next couple of months, Huckabuy is working on an FAQ product that will scan and read the page.
  • 15:25
    How SEOs can access Texo
    Texo can be accessed for free at texo.huckabuy.com. Once youve signed up and logged in, youll be directed to texoapp.com where youll get free credits to use the product and users can submit their feedback.

Quotes

  • Getting the words out of a podcast and into text and HTML is content that's crawlable." -Geoff Atkinson, CEO, Huckabuy

  • "I've gone on hundreds of podcasts. It was how Huckabuy got its early word of mouth out. How we generated backlinks was me going on podcasts." -Geoff Atkinson, CEO, Huckabuy

  • "Podcast information is so valuable. There's no other format where you can have this sort of informal conversation." -Geoff Atkinson, CEO, Huckabuy

  • "For SEOs, podcasts are a huge treasure trove of content that you can leverage and put into web pages, create FAQs, etc. It's just a goldmine.." -Geoff Atkinson, CEO, Huckabuy

About the speaker

Geoff Atkinson

Huckabuy

 - Huckabuy

Geoff is Founder and CEO of Huckabuy

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