Managing and Leading | SEO for Executives — Tyson Stockton & Jordan Koene //

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. At the organizational level, SEO doesn't operate within silos and several other departments and stakeholders play a vital role in achieving SEO success. Executives must be able to assess and identify these pain points and limitations in order to make the most profitable investments into SEO. Today, Jordan and Tyson discuss how executives can manage and reduce limitations around SEO within an organization.

Show Notes

  • 04:45
    How executives can assess SEO skills and limits within supporting teams
    Consult with your in-house SEO to assess limitations product, engineering, and content teams have when it comes to SEO. Executives can then make informed decisions around investments.
  • 06:23
    Managing SEO as an executive
    Executives need to be able to unlock SEO capabilities across the entire organization. They dont have to be experts in SEO but they do must know the right questions to ask in-house SEOs.
  • 13:00
    Making changes when SEO investments dont achieve business goals
    If SEO investments and efforts arent achieving the company's goals, reprioritization needs to happen. Ensure that soft skills are developed in conjunction with technical SEO skills.


  • "SEO doesn't just live with that one human being that knows all about SEO. Organizations that adopt SEO as an important initiative are the ones that truly scale and grow." -Jordan Koene, Co-Founder, PreVisible

  • "If you're properly planning SEO, youll give it the time it needs to achieve the company's goals. But, if it's not achieving the company's goals, then change needs to take place." -Jordan Koene, Co-Founder, PreVisible

  • "When you bring someone into your organization, you want to see them reinventing, improving and further integrating within the organization. Those are the types of long-term partners that I want." -Tyson Stockton, Co-Founder, PreVisible

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