Technical SEO Skills — Tyson Stockton & Jordan Koene // previsible.io

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. To achieve success within technical SEO, proficiency in a number of hard skills is a must. If you’re unable to understand things like core web vitals, you’re unlikely to identify where the opportunities live within technical SEO. Today, Jordan and Tyson discuss the hard skills required to be successful in the technical SEO space.
About the speaker

Jordan Koene

previsible.io

is a little camera shy

Jordan is CEO and Co-Founder at Previsible.io, a SEO consulting and education company that helps enterprise businesses scale organic search traffic, and educate their organizations.

Show Notes

  • 04:21
    The foundation of a good SEO
    Start with understanding your code base. For agencies, get to understand the framework that the website is built on. Otherwise, get familiar with the most common frameworks.
  • 07:21
    Technical SEO tools to help identify issues and opportunities
    To understand how search engines will interact with your site, invest in a crawler. For data analytics, learn status codes and make use of Google Search Console.
  • 12:32
    Core data analysis skills and Excel
    If youre unable to do basic data analysis in excel, youre unlikely to go very far as it is the starting point. Fortunately, there are Excel tutorials and quizzes online to help you out.
  • 15:54
    Leveraging tools the organization already uses
    Using the most commonly available tools in your organization makes collaboration easier. If youre using the same tools, other teams can build upon your work seamlessly.
  • 18:08
    Educating the organization on core web vitals
    SEOs need to understand core web vitals and be able to educate other stakeholders on them, within the organization. Lack of understanding makes it difficult to prioritize investments.

Quotes

  • "You have to understand the basic code base which your website is being developed off of. So, if you're WordPress, you need to have a basic understanding of HTML and PHP." -Jordan Koene, Co-Founder, PreVisible

  • "Always focus on the data and tools you have inside your organization, and then you work your way out." -Jordan Koene, Co-Founder, PreVisible

  • "You need to have access to at least one crawler. It's a way to identify how a search engines going to be interacting with the site." -Tyson Stockton, Co-Founder, PreVisible

  • "Its surprising to see how few SEOs know what's going on in the 400s. And God forbid the 500s. We should get ourselves in a good place, in terms of understanding the range of status codes." -Jordan Koene, Co-Founder, PreVisible

  • "If your organization uses Python, use Python and learn more about Python. By utilizing whatever's most common within your organization, working with other teams is easier." -Tyson Stockton, Co-Founder, PreVisible

  • "Core web vitals is the most mathematical way Google can evaluate our websites. If you don't understand, it becomes very difficult to have internal conversations." -Jordan Koene, Co-Founder, PreVisible

About the speaker

Jordan Koene

previsible.io

is a little camera shy

Jordan is CEO and Co-Founder at Previsible.io, a SEO consulting and education company that helps enterprise businesses scale organic search traffic, and educate their organizations.

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