SEO Team management & learning management — Victor Karpenko // SeoProfy

Show Notes

• 02:10
  Training teams on processes and how to move quickly

  If the team you desire is fast on processes, learns quickly, and is results-oriented, during hiring, look at their soft skills to determine if they fit the companys values. Then, its about data aggregation for decision-making and execution.
• 03:15
  Values to look at when trying to find trainable team members

  SEOProfy has five values that it likes to use. These include result orientation, maturity, improvement, respect for difference, and speed. Before hiring, HR tests applicants on these values and grades them.
• 04:19
  Balancing process

  It all depends on the strategy for the project and on the teams. Ideally, the SEO Team Lead will be responsible for leading the strategy but they still need people that will execute tasks as quickly as possible when given.
• 05:12
  The learning management process

  SEOProfy has a learning management system with materials and education for each level of SEO. From onboarding, benchmarks are set up in terms of what theyre expected to learn and know at each of the stages.
• 06:55
  Educating and managing advanced employees

  Education never ends for SEOs. However, the ones that deliver good results can become partners, managers, OEMs, or co-owners of the project. They can even start a niche agency.
• 08:12
  SEOProfys goals for the future

  SEOProfy is considering opening a school in the future to teach a curriculum based on its learning management system. A clearer goal for them is to grow the company to three and a half thousand people.