Optimizing your site for conversions — Brandon Leibowitz // SEO Optimizers

Brandon Leibowitz, Owner of SEO Optimizers, explores SEO strategies, keyword research, and website conversion optimization. Are you tired of making assumptions about what's best for your website without having any solid data to back it up? Embracing the mindset of always testing and making continuous improvements is key to unlocking the full potential of your website and maximizing conversions. Today, Brandon discusses optimizing your site for conversions.
About the speaker

Brandon Leibowitz

SEO Optimizers

is a little camera shy

Brandon is Owner of SEO Optimizers

Show Notes

  • 01:51
    Optimizing a website for conversions
    It is important first to determine the conversion goal. Then, utilizing tools such as Google Analytics can help track and analyze user behavior and allow for data-driven optimization decisions.
  • 03:09
    Choosing the right attribution model for your business
    Attribution models vary for each business and depend on factors such as the type of ads being run and how users are entering the website. It is important to choose the attribution model that is most relevant to the business to ensure proper tracking.
  • 04:40
    Optimizing a website for conversions via AB testing
    Consider differences in behavior between different devices and platforms and test variables against one another to determine what works. Ultimately, it should be easy for users to do the conversion action, and your value proposition and call to action should be above the fold.
  • 06:57
    SEO AB testing tools
    Google offers a free tool and there are also paid tools available. Its best to look at what bigger websites in your industry are doing in addition to your competitors in terms of AB testing to optimize their websites for conversions.
  • 08:35
    Googles AB testing tool
    This is a free tool from Google that is easy to use. It provides all the necessary data and links with other tools like Google Analytics.
  • 09:10
    Strategies for website optimization through AB testing
    Gather inspiration from observing competitors and similar websites to optimize your own website and maximize conversions. Ensure that crucial elements are located above the fold, then continually test various elements such as colors and calls to action to find what works best.
  • 10:45
    Optimizing SEO title tags for better CTR
    Test different SEO title tags and meta descriptions to increase click-through rate and stand out from the crowd. However, Search Console doesnt provide all of the data which makes it tough to make statistically informed decisions based on those impressions and clicks.
  • 12:24
    Adding more content to your website to increase traffic and rankings on the SERP
    In general, the more content you have on each page, the better off your website will be. So, adding more content to your website can improve traffic and rankings in the search results, but the effectiveness of additional content can be challenging to test.
  • 12:42
    Testing SEO vs paid ads
    Testing is essential in SEO, but it is a challenge as changes might not be immediately reflected, while AB testing can instantly be done for paid ads. Overall, you should always be testing and optimizing for conversions, leads, phone calls, and sales.
  • 15:31
    Testing user experience for website optimization
    Focus on the user's experience and observe how they interact with the website. Tools like Google Analytics, Google AB Tester, and Lucky Orange can be used to track clicks, scrolls, and user behavior, and provide valuable insights into how to improve the website's user experience.

Quotes

  • "The more you know about your audience and how they behave on your website, the more you'll be able to optimize with statistically accurate data instead of just guessing." -Brandon Leibowitz, Owner, SEO Optimizers

  • "70% of people will never scroll down on the website, on desktop or mobile. So, you need to have your call to action, and value proposition above the fold." -Brandon Leibowitz, Owner, SEO Optimizers

  • "Above the fold should be a couple of bullet points or video, a value proposition, and a call to action. Keep it simple, especially for mobile nowadays as less is better for mobile." -Brandon Leibowitz, Owner, SEO Optimizers

  • "If you dont have a lot of traffic, then just test one variable at a time to see if moving the add to cart button up a pixel, or any variable you want to test has an impact on conversions." -Brandon Leibowitz, Owner, SEO Optimizers

  • "I will look at big corporations and see what they're doing because they're probably spending millions of dollars on their website, whereas your competitors are probably spending 10s of 1000s." -Brandon Leibowitz, Owner, SEO Optimizers

  • "You don't want to do too many variables unless you have a bunch of traffic. If you have a lot of traffic, then just test one variable at a time." -Brandon Leibowitz, Owner, SEO Optimizers

  • "There is no perfect website. There's always testing. Once you figure out what works, test that against something else to maximize those conversions." -Brandon Leibowitz, Owner, SEO Optimizers

  • "When setting up a website, optimize your title tag to have all the pertinent keywords, but also to get people to want to click because there are 10 other websites on that first page of Google." -Brandon Leibowitz, Owner, SEO Optimizers

  • "There's a tool called Lucky Orange that's $10 a month and it tracks where people click on your website and how far they scroll down." -Brandon Leibowitz, Owner, SEO Optimizers

About the speaker

Brandon Leibowitz

SEO Optimizers

is a little camera shy

Brandon is Owner of SEO Optimizers

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