Does Zero Click have any real value? — Tyson Stockton // Searchmetrics

About the speaker

Tyson Stockton

Searchmetrics

- Searchmetrics

Show Notes

  • ·2:05 : If Google presents my content and nobody clicks onto my website, was there actually any value to that I can track and attribute? ·2:50 : Jumpshot data ·3:54 : As we're seeing the actual SERPs landscape evolve, we're also seeing that no click activity change ·5:02 : Landscape shifting ·7:31 : Is there actually value from answering the user's question creating the content, but not having that end consumer come to your website? ·10:58 : You can look at search volume in combination with no click activity, and then use that to make a stronger prioritization of what type of keywords you want to go after. ·12:21 : There are ways to be strategic and just operate within the landscape that you have to be successful.

Episode Summary

  • ·“I think that for me is really the most interesting aspect about this is just having more clarity into the world that we're operating in.” - Tyson ·“I care more about just understanding this world and understanding the landscape that I'm trying to navigate through.” - Tyson ·“if I understand it, I can strategize and I can be more tactful and I can create different types of tactics that could have a positive impact. “ - Tyson ·“What is the value of it is more in the sense of how do I use this to have a stronger strategy” - Tyson
About the speaker

Tyson Stockton

Searchmetrics

- Searchmetrics

Up Next: