Leading vs Lagging SEO Metrics — Tyson Stockton // Searchmetrics

Show Notes

• ·1:29 : The summary of different stages of SEO KPI Fu el. ·2:22 : Most of the time organizations are go a be hyper focused on the lagging KPIs ·2:33 : The lagging metric is the focal point within organizations of what SEO is doing and the most important element, but it's a very challenging and limiting factor for communicating. Leading indicators give you validation, the signals, and your progress ·3:53 : You have to affect things that are leading indicators and hope to drive the lagging indicators to move ·4:00 : The leading indicators in SEO ·5:37 : The leading indicators are the things that you need to focus on from an operational perspective ·6:57 : Communications within the organization. ·9:20 : You need to be able to understand which is what and how lagging and leading metrics relate to each other