Evaluating SEO Brand Metrics — Tyson Stockton // Searchmetrics

Show Notes


  • “To me, this is basically drawing a differentiation between rankings and traffic” - Benjamin

  • “ Google's basically ripping off everybody's content and just putting it on their page, not necessarily driving clicks” -Benjamin

  • “When we look at impression levels, If we apply a $25 CPM, here's how much marketing value, just for awareness, we're driving is the equivalent of $25,000 worth of media spend.” - Benjamin

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