Evaluating SEO Brand Metrics — Tyson Stockton // Searchmetrics

Quotes

• “To me, this is basically drawing a differentiation between rankings and traffic” - Benjamin

• “ Google's basically ripping off everybody's content and just putting it on their page, not necessarily driving clicks” -Benjamin

• “When we look at impression levels, If we apply a $25 CPM, here's how much marketing value, just for awareness, we're driving is the equivalent of $25,000 worth of media spend.” - Benjamin