Evaluating SEO Brand Metrics — Tyson Stockton // Searchmetrics

About the speaker

Tyson Stockton

Searchmetrics

- Searchmetrics

Show Notes

  • ·1:46 : Most people think of SEO as a traffic source as a way to get people from Google to your web page. ·2:08 : What are SEO brand metrics and how to evaluate them? ·2:29 : Within SEO, you don't just have the value or the benefit of getting more people to the website, you also have this branding opportunity. ·3:22: The branding element, and just brand awareness thats able to establish within search has the benefit of influencing click through rates later on, it has the benefit of feeding into other marketing cha els. ·7:05 : Brand attribution studies of billboards.

Episode Summary

  • ·“To me, this is basically drawing a differentiation between rankings and traffic” - Benjamin ·“ Google's basically ripping off everybody's content and just putting it on their page, not necessarily driving clicks” -Benjamin ·“When we look at impression levels, If we apply a $25 CPM, here's how much marketing value, just for awareness, we're driving is the equivalent of $25,000 worth of media spend.” - Benjamin
About the speaker

Tyson Stockton

Searchmetrics

- Searchmetrics

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