SEO Planning — Defining Yearly Initiatives // Jordan Koene

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Jordan Koene

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Show Notes

  • ·02:54 Painting the big picture ·03:28 The four big initiatives ·07:48 Measurements ·08:15 Resources is always the constraining denominator that determines whether an initiative is going to proceed forward or not.

Episode Summary

  • ·“As an SEO, the initiative setting is all about defining what kind of actions you want to take. “ - Jordan ·“Initiatives are really about bodies of work,”- Jordan ·Another area that often is overlooked in the initiative phase is the analytics and reporting especially with small organizations,- Jordan ·“The reality here is that initiative pla ing should be done without having the constraint of resources. “ -Jordan
About the speaker

Jordan Koene

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