About the speaker
Jordan Koene
Searchmetrics

- Part 1SEO Planning — Aligning to Corporate Goals // Jordan Koene
- Part 2 SEO Planning — Defining Yearly Initiatives // Jordan Koene
- Part 3SEO Planning — Setting SMART SEO Goals // Jordan Koene
- Part 4SEO Planning — Creating a Flexible SEO Roadmap // Jordan Koene
- Part 5SEO Planning — Securing SEO Resources // Jordan Koene
Show Notes
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·02:54 Painting the big picture ·03:28 The four big initiatives ·07:48 Measurements ·08:15 Resources is always the constraining denominator that determines whether an initiative is going to proceed forward or not.
Episode Summary
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·“As an SEO, the initiative setting is all about defining what kind of actions you want to take. “ - Jordan ·“Initiatives are really about bodies of work,”- Jordan ·Another area that often is overlooked in the initiative phase is the analytics and reporting especially with small organizations,- Jordan ·“The reality here is that initiative pla ing should be done without having the constraint of resources. “ -Jordan
- Part 1SEO Planning — Aligning to Corporate Goals // Jordan Koene
- Part 2 SEO Planning — Defining Yearly Initiatives // Jordan Koene
- Part 3SEO Planning — Setting SMART SEO Goals // Jordan Koene
- Part 4SEO Planning — Creating a Flexible SEO Roadmap // Jordan Koene
- Part 5SEO Planning — Securing SEO Resources // Jordan Koene
About the speaker
Jordan Koene
Searchmetrics

Up Next:
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Part 1SEO Planning — Aligning to Corporate Goals // Jordan Koene
Play Podcast -
Part 2SEO Planning — Defining Yearly Initiatives // Jordan Koene
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Part 3SEO Planning — Setting SMART SEO Goals // Jordan Koene
Play Podcast -
Part 4SEO Planning — Creating a Flexible SEO Roadmap // Jordan Koene
Play Podcast -
Part 5SEO Planning — Securing SEO Resources // Jordan Koene
Play Podcast