SEO Planning — Defining Yearly Initiatives // Jordan Koene

Show Notes


  • “As an SEO, the initiative setting is all about defining what kind of actions you want to take. “ - Jordan

  • “Initiatives are really about bodies of work,”- Jordan

  • Another area that often is overlooked in the initiative phase is the analytics and reporting especially with small organizations,- Jordan

  • “The reality here is that initiative planning should be done without having the constraint of resources. “ -Jordan

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