Optimizing for user intent — Sebastien Edgar // Square
Sebastien Edgar
Square
- Part 1Website localization — Sebastien Edgar // Square
- Part 2Enterprise international expansion — Sebastien Edgar // Square
- Part 3 Optimizing for user intent — Sebastien Edgar // Square
Show Notes
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·01:42 - Optimizing for user intent in different countries In terms of products and services, SEO is really about understanding the mix of transactional and informational queries used in the specific market. ·04:42 - Optimizing for intent without keyword optimization Things should be looked at from a topical perspective. Its more about how diverse you can be with your keywords in relation to your business or products. ·06:54 - Why you shouldnt focus on one-to-one keyword optimizations Google understands semantically related terms. Beyond language, Googles main focus is intent. Its about ensuring that the content is localized appropriately. ·09:38 - Understanding semantic relationships Observe the markets responses to informational and transactional content from competing websites. Also, determine how Google ranks the SERP based on your direct competitors.
Episode Summary
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·"Figuring out user intent is literally what every single SEO should be doing." -Sebastien Edgar, Global SEO Lead, Square ·"If you look at SERP diversification for specific products and specific queries, Google is showing 60% informational and 40% transactional." -Sebastien Edgar, Global SEO Lead, Square ·"Searchmetrics worked on SAAS companies. They were getting their revenue from 10 keywords...and you better make sure that you rank number one for these 10 keywords." -Sebastien Edgar, Global SEO Lead, Square ·"Google, in Latin or Anglo-Saxon languages, is very good at understanding semantically related terms." -Sebastien Edgar, Global SEO Lead, Square ·"Google still has difficulty understanding keywords that are 1, 2, or 3 words long; and understanding when it stops being a keyword. Because it's not able to use spacing as an indicator." -Sebastien Edgar, Global SEO Lead, Square ·"It's understanding each of these market nuances that's going to make just a massive difference in terms of your targeting strategy by country." -Sebastien Edgar, Global SEO Lead, Square
- Part 1Website localization — Sebastien Edgar // Square
- Part 2Enterprise international expansion — Sebastien Edgar // Square
- Part 3 Optimizing for user intent — Sebastien Edgar // Square
Up Next:
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Part 1Website localization — Sebastien Edgar // Square
Sebastien Edgar, Global SEO Lead at Square, discusses strategies for international expansion. As the world becomes more digitally native, brands who wish to stay ahead of the curve are looking to expand into new markets. But this process can be complicated. So, today, Sebastien provides his roadmap to SEO localization and international expansion.
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Part 2Enterprise international expansion — Sebastien Edgar // Square
Global SEO Lead at Square, Sebastien Edgar, looks into some of the operational tactics for international enterprise expansion. When it comes to market expansion, SEOs have to do their homework. What pages should be translated from your website for the new site? Which pages shouldn’t make the cut? Today, Sebastien tackles making market expansion a reality.
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Part 3Optimizing for user intent — Sebastien Edgar // Square
Global SEO Lead at Square, Sebastien Edgar, wraps up discussions on SEO localization and intent. Understanding user intent is already a complicated issue. Add a language barrier, and it can seem near impossible. Today, Sebastian explains how to optimize for user intent in your SEO globalization efforts.
