Why localization is a critical strategy for international businesses — Matija Kovac // Taia Translations

Matija Kovac, Co-Founder and Head of Development at Taia Translations, discusses the importance of localization in your business strategy. Just five years ago, the process of localization was complicated and very costly for business. Nowadays, machine learning, AI solutions, and APIs are making localization much smoother and faster. Today, Matija speaks about why localization is critical for international business.
About the speaker

Matija Kovac

Taia Translations

is a little camera shy

Matija is Co-Founder and Head of Development at Taia Translations

Show Notes

  • 01:51
    Why localization is critical for international business
    Localization is critical for companies that want to grow their revenue and customer base in multiple language markets. Without localization, companies limit their reach.
  • 04:06
    Levels of localization
    Machine translation can get your products into other countries' markets more affordably. Figure out what the local market responds to, then invest in AI with human assistance.
  • 08:09
    When to use machine translation versus AI with human assistance
    Important pages like your homepage should go through a translation and localization service. Machine translation can be used for blog posts and Terms of Service pages.
  • 11:46
    Figuring out local SEO for a specific culture
    Instead of having to go through a specific localization department, platforms like Taia make it easier for marketing, legal, and sales teams to get their translation needs met quickly.
  • 14:19
    The evolution of machine translation
    APIs make it easier for companies to send their content to localization providers. Using machine translation, along with platforms like Taia, helps human translators work efficiently.
  • 17:07
    The cost of machine translation with AI assistance
    Costs will vary depending on the quality of service expected and human interaction required. Nowadays, costs range from one penny per word to 20 pennies per word.

Quotes

  • "Companies can grow their revenue and user base much faster by exploring different levels of localization. And achieve much faster growth than they would growing in a single language market." -Matija Kovac, Taia Translations, Co-Founder

  • "Since Googles 2016 introduction of their first neural machine translation solution, the machine translation industry has gone through tremendous growth." -Matija Kovac, Taia Translations, Co-Founder

  • "Machine translation output is your first level of localization. You can have everything translated quickly, and efficiently, but with a lower quality." -Matija Kovac, Taia Translations, Co-Founder

  • "Machine translation can get products into the local market of another country faster. And show how your SEO positions can help you grow the business there." -Matija Kovac, Taia Translations, Co-Founder

  • "Once you know which products and categories are interesting to the local market, you can start investing in AI-assisted with human-perfected translations." -Matija Kovac, Taia Translations, Co-Founder

  • "We recommend our clients translate their homepage with a high-quality TP service. That way, the AI and three professionals ensure that the local market never figures out its a translation." -Matija Kovac, Taia Translations, Co-Founder

  • "Using APIs, you can get your content across to your localization provider much easier than five or 10 years ago." -Matija Kovac, Taia Translations, Co-Founder

  • "Once you build up Taias translation memory, there's a high chance pre-translated machine translation will be high quality. It might not even need human interference at any point." -Matija Kovac, Taia Translations, Co-Founder

  • "Machine translation with AI assistance costs can range from one penny per word, up to 20 pennies per word. Costs depend on expectations, and how much human interaction you require." -Matija Kovac, Taia Translations, Co-Founder

  • "If it took a week to get something translated five years ago, now it only takes up to 48 hours. -Matija Kovac, Taia Translations, Co-Founder

About the speaker

Matija Kovac

Taia Translations

is a little camera shy

Matija is Co-Founder and Head of Development at Taia Translations

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