Why tropical content is a waste of time — Deepak Shukla // Pearl Lemon

Pearl Lemon’s Founder, Deepak Shukla concludes his thoughts on SEO’s current state. Topical content is undeniably useful in terms of generating leads and traffic. But there is no one size fits all when it comes to targeting. Deepak gets into why topical content may not be a good use of your time.
About the speaker

Deepak Shukla

Pearl Lemon

- Pearl Lemon

Pearl Lemon is an award winning SEO agency based in London. They are a fully remote company with a global team of experts with over 27 years of collective experience. Pearl Lemon provides SEO services, link building, PR, content writing and more.

Show Notes

  • 02:13
    Why topical content does not convert
    Its about knowing who you want to reach. Topical content generates leads but it does not take into account keywords or buyer intent.
  • 04:52
    When to use topical content
    Marketing topical content is easier and less costly. If you understand who your target is, your topical content can steer them towards your direct response content.
  • 07:07
    Niche keywords and topical content
    Topical content that is generalized makes ranking difficult. Being specific about your target allows you to take advantage of the less competitive niches surrounding your business.
  • 10:39
    Understanding how topical content works
    Ultimately, topical content is a gamble by itself. It begins to work to your advantage when you know what your topic is and who your target audience is.

Quotes

  • "We've been generating 25% more leads within six weeks because we're not focusing on any topical content." - Deepak Shukla, Founder, Pearl Lemon

  • "Trying to rank as Londons top SEO agency, I just looked at keywords of buying intent which wasted time, money, and resources. I should have just been trying to rank for all of the smaller cities." - Deepak Shukla, Founder, Pearl Lemon

  • "The whole reason for building topical content is to generate leads." - Deepak Shukla, Founder, Pearl Lemon

  • "It's a lot easier to market content than it is to do direct response marketing." - Benjamin Shapiro, Host, VOS podcast

  • "There is this world of every niche of direct response keywords that people just don't think exist and therefore don't look for them." - Deepak Shukla, Founder, Pearl Lemon

  • "Topical content that's too high level is a waste of time." - Benjamin Shapiro, Host, VOS podcast

About the speaker

Deepak Shukla

Pearl Lemon

- Pearl Lemon

Pearl Lemon is an award winning SEO agency based in London. They are a fully remote company with a global team of experts with over 27 years of collective experience. Pearl Lemon provides SEO services, link building, PR, content writing and more.

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