Why tropical content is a waste of time — Deepak Shukla // Pearl Lemon
Deepak Shukla
Pearl Lemon
- Part 1Why reputation management is your #1 failure — Deepak Shukla // Pearl Lemon
- Part 2Why reviews are a waste of time — Deepak Shukla // Pearl Lemon
- Part 3 Why tropical content is a waste of time — Deepak Shukla // Pearl Lemon
Show Notes
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02:13Why topical content does not convertIts about knowing who you want to reach. Topical content generates leads but it does not take into account keywords or buyer intent.
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04:52When to use topical contentMarketing topical content is easier and less costly. If you understand who your target is, your topical content can steer them towards your direct response content.
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07:07Niche keywords and topical contentTopical content that is generalized makes ranking difficult. Being specific about your target allows you to take advantage of the less competitive niches surrounding your business.
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10:39Understanding how topical content worksUltimately, topical content is a gamble by itself. It begins to work to your advantage when you know what your topic is and who your target audience is.
Quotes
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"We've been generating 25% more leads within six weeks because we're not focusing on any topical content." - Deepak Shukla, Founder, Pearl Lemon
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"Trying to rank as Londons top SEO agency, I just looked at keywords of buying intent which wasted time, money, and resources. I should have just been trying to rank for all of the smaller cities." - Deepak Shukla, Founder, Pearl Lemon
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"The whole reason for building topical content is to generate leads." - Deepak Shukla, Founder, Pearl Lemon
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"It's a lot easier to market content than it is to do direct response marketing." - Benjamin Shapiro, Host, VOS podcast
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"There is this world of every niche of direct response keywords that people just don't think exist and therefore don't look for them." - Deepak Shukla, Founder, Pearl Lemon
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"Topical content that's too high level is a waste of time." - Benjamin Shapiro, Host, VOS podcast
- Part 1Why reputation management is your #1 failure — Deepak Shukla // Pearl Lemon
- Part 2Why reviews are a waste of time — Deepak Shukla // Pearl Lemon
- Part 3 Why tropical content is a waste of time — Deepak Shukla // Pearl Lemon
Up Next:
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Part 1Why reputation management is your #1 failure — Deepak Shukla // Pearl Lemon
Deepak Shukla, Founder of Pearl Lemon weighs in on what works and doesn’t in SEO. Let’s face it, buyer decisions are influenced by reputation. Which means it’s up to SEOs to manage their clients’ reputations online to drive sales. Deepak breaks down why reputation management is SEO’s number one failure
Play Podcast -
Part 2Why reviews are a waste of time — Deepak Shukla // Pearl Lemon
Founder of Pearl Lemon, Deepak Shukla, continues the discussion on the importance of reputation management. On one hand, reviews equal customer engagement, which equals pleasing the algorithm. On the other hand, they aren’t guaranteed, even if you offer excellent service. Deepak tackles why reviews may be your biggest waste of time
Play Podcast -
Part 3Why tropical content is a waste of time — Deepak Shukla // Pearl Lemon
Pearl Lemon’s Founder, Deepak Shukla concludes his thoughts on SEO’s current state. Topical content is undeniably useful in terms of generating leads and traffic. But there is no one size fits all when it comes to targeting. Deepak gets into why topical content may not be a good use of your time.