Scoping an SEO role — Jordan Koene & Tyson Stockton // Previsible

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. SEO job descriptions should be appealing and help the prospect to connect with the role. If your SEO job descriptions don’t sell the position well, you’re likely to miss out on the right candidates. Today, Jordan and Tyson discuss the right way to create SEO job descriptions.
About the speaker

Jordan Koene & Tyson Stockton

previsible.io

is a little camera shy

Tyson is Co-Founder and Educational Partner at PreVisible.io

Show Notes

  • 03:04
    Figuring out the right function for your companys SEO needs
    SEO has many different facets and areas of specialization. Before starting the hiring process, determine the level of SEO that your organization needs.
  • 04:52
    Choosing the right SEO for your company
    Evaluate individuals based on their technical, analytical, and content skills. Assessment can also be done on their ability to collaborate and communicate with different teams.
  • 08:37
    Writing your SEO job description
    Tell candidates about your companys story. Give them a chance to emotionally connect with your organization and a reason to want to work with you.
  • 10:56
    How to sell your companys story
    The job description should only talk about the role. It should also provide an idea of what the companys culture and values are.

Quotes

  • "Candidates have a tremendous amount of power in determining whether they want these jobs or not. They are interviewing the employer as much the employer is interviewing the candidate." -Jordan Koene, Co-Founder, PreVisible

  • "Why should I join your company? Why should I pick you over one of the other 7,000 to 10,000 SEO jobs? I think that's where you need to start is telling people the company story." -Jordan Koene, Co-Founder, PreVisible

  • "This job description is your first impression. That's where candidates engage with your company or agency. And today as hiring managers, we do not spend enough time here." -Jordan Koene, Co-Founder, PreVisible

  • "The job description has two main objectives. Make it appealing. Sell the story of not just the role and what exciting projects the SEO's gonna work on, but why the organization is attractive." -Tyson Stockton, Co-Founder, PreVisible

About the speaker

Jordan Koene & Tyson Stockton

previsible.io

is a little camera shy

Tyson is Co-Founder and Educational Partner at PreVisible.io

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