Recruiting SEOs — Jordan Koene & Tyson Stockton // Previsible

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. There many different channels you can use to find your next set of SEO talent. Today however, as media evolves, your outreach has to go beyond traditional methods. In this episode, Jordan and Tyson discuss SEO recruitment channels.

Show Notes

  • 01:55
    Finding the best pool of candidates for SEO roles
    Candidates should have a range of experience and expertise. Candidates can be found by leveraging contacts, social media, SEO communities, and outreach from industry-insiders.
  • 08:24
    Leveraging your network for SEO recruitment
    Make it easy for your contacts to share the job listing. Provide them with the job listing copy so that all they need to do is share it with their contacts.
  • 10:13
    The way people consume media has evolved and so should your recruitment methods. TikTok, podcasts, and conferences are non-traditional channels to promote your recruiting efforts.


  • "You don't want four candidates that look exactly the same. You want to have someone with four years experience, and someone with one year. So, you can genuinely go through a vetting process." -Jordan Koene, Co-Founder, PreVisible

  • "Leverage those contacts that can help spread the word, because that's going to be your most successful avenue to get someone that fits the description you're looking for. " -Tyson Stockton, Co-Founder, PreVisible

  • "It probably takes multiple views for an individual to become a candidate. There are very few great candidates who came from instantly seeing the job to totally ready to take this job." -Jordan Koene, Co-Founder, PreVisible

  • "One way to leverage your contacts is to create a short two to three sentence can message that can be shared by these contacts. Reduce the barriers for your network to share the job listing." -Jordan Koene, Co-Founder, PreVisible

  • "The communities, forums; SEOs are very active in those spaces. And whether it's on podcasts or the paid communities, those are all great places to get in front of the candidates multiple times." -Tyson Stockton, Co-Founder, PreVisible

  • "When you publish content or present at a conference, mention that you're hiring. I don't see enough of that." -Jordan Koene, Co-Founder, PreVisible

  • "I encourage folks to think about recruiting like they would any other marketing effort. And you need to utilize a variety of different channels, not just the traditional LinkedIn and Indeed." -Jordan Koene, Co-Founder, PreVisible

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