Why it is Baidu and not Google in China — Marcus Pentzek // Searchmetrics

Episode Summary

• ·“... the Internet's a little different in China than it is in the Western world. And specifically when you're in China, you pretty much have to use Chinese products or services to communicate.” ·“So Google would simply display anything that they have in their index if it's fitting to the keywords and a country like China might not want to do this.” ·“And so there is a separate search engine Baidu that is more prominently used, but Google does have a presence in China.” ·“Google does have a presence in China. They are located in Beijing, I think, but they're not there as such players that they're at as advertisers and are selling ads, stuff like that.” ·“According to Search Engine Journal, Baidu has 70, and it's 78% of search share in China. And what's interesting to me is that Google isn't. Second, Google only has 1.9% of search share.” ·“There are other search engines. SOGOU has 13% and HAOSOU has 2.2%. Surprisingly, Bing has more market share for search in China than Google does.” ·“Baidu is really big and they have capacities, which all the other search engines don't have at this time. They're going into AI. They're going into self-driving cars.” ·“Google has 90% market share in the United States and there's 300 million people in the United States. So it's got roughly 300 million people that are using the platform here.” ·“1.4 billion people are living in China. Yes, but this is only like 800 million people using the internet and of these like 650 million are utilizing search (Baidu).” ·“... we're discussing mobile first strategies and the best, because there are more and more mobile searches, but in China, this is like 98% of internet users are online (Mobile).” ·“... 64% mobile users using vital for search, but still this is 35% desktop users, uh, on Baidu, which we probably can divide into more like B2C or B2B users.”