Organizational Knowledge for Tech SEO — Tyson Stockton & Jordan Koene // previsible.io

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. If your partners, leaders, and clients don’t have a firm grasp on general SEO principles, convincing them to do things for technical SEO won’t be easy. If you find yourself having to explain how search engines work repeatedly, you may have an SEO education problem. Today, Jordan and Tyson discuss organizational SEO knowledge and establishing processes to support technical SEO.
About the speaker

Jordan Koene

previsible.io

is a little camera shy

Jordan is CEO and Co-Founder at Previsible.io, a SEO consulting and education company that helps enterprise businesses scale organic search traffic, and educate their organizations.

Show Notes

  • 02:59
    The importance of general SEO education in organizations
    SEO 101 training gets everyone in the organization on the same page. Then, as the training becomes more granular, make it relevant to each team.
  • 07:55
    How to approach technical SEO education
    Starting with general SEO education makes it easier for stakeholders to understand technical aspects of SEO. And more constructive conversations can take place around technical SEO.
  • 12:06
    Documentation of technical SEO processes
    After working with engineers to resolve intricate Javascript issues, it is critical to document those processes. And, those processes can be applied to similar issues going forward.

Quotes

  • "Once I get beyond the 101 information, training for a product engineering team will look very different from the training an editorial team will require." -Tyson Stockton, Co-Founder, PreVisible

  • "If everybody in your organization is unaware of how Google crawls content, then it's very unlikely to expect that that organization is going to have a very good site map." -Jordan Koene, Co-Founder, PreVisible

  • "Start at that foundational level, and explain crawling and indexation. Now, you can have more constructive conversations around why having too many pages may not improve performance and traffic." -Tyson Stockton, Co-Founder, PreVisible

  • "What I've seen organizations do well around technical knowledge is create tickets or scoping documents to incorporate a knowledge panel of information, before saying this is what I want done." -Jordan Koene, Co-Founder, PreVisible

About the speaker

Jordan Koene

previsible.io

is a little camera shy

Jordan is CEO and Co-Founder at Previsible.io, a SEO consulting and education company that helps enterprise businesses scale organic search traffic, and educate their organizations.

Up Next: