SEO KPI Funnel — Tyson Stockton // Searchmetrics

Quotes

• “One of the things that I really advocate for when I'm talking about reporting SEOs is never be pigeon holed into just reporting on one KPI” - Tyson

• “ Ultimately, you don't want to just get people on your site, you need to convert them, and then that is going to help, kind of like, qualify what the value of that traffic was.” - Tyson