SEO Stakeholder Alignment — Tyson Stockton // Searchmetrics

About the speaker

Tyson Stockton

Searchmetrics

- Searchmetrics

Show Notes

  • ·2:21 : Some tips on how to use the SEO metrics to get what you want and what you need to be successful. ·3:39 : Make sure that the fu el, KPIs and that reporting like those dashboards, are living in the exact same environment that the executives and the other parts of the business are already visiting and already going into. ·3:55 : Align your metrics with what the rest of the organization is talking about. Your impressions should be seen the same as your display campaign impressions, right, they should be reported in the same place. ·7:52 : An education element to SEO ·8:29 : Two reasons why SEO Reporting is important

Episode Summary

  • ·“I think using reporting, you can use that as a really strong lever to evangelize SEO in an organization” - Tyson ·“Within this topic, there's not a one size fits all” - Tyson ·“I think knowing like the culture of your company, understanding those pieces, and then leaning into them, allows you to make SEO more approachable. “ - Tyson
About the speaker

Tyson Stockton

Searchmetrics

- Searchmetrics

Up Next: