What your org needs to know about SEO — Tyson Stockton & Jordan Koene // previsible.io

Quotes

• "SEO tactics are a very important part of education. But, tactics themselves don't actually enable an organization to unlock growth." -Jordan Koene, Co-Founder, PreVisible

• "If you follow every tactic that's ever been used in SEO, and try every single one in a given year, what you would have is a giant mess." -Jordan Koene, Co-Founder, PreVisible

• "I can talk for hours on best practices and optimizing content. But, that's not going to get an organization to buy-in if we're only talking at the SEO tactic level." -Tyson Stockton, Co-Founder, PreVisible

• "For many enterprises, their corporate culture and structure already forces cross-functionality onto the SEO discipline." -Jordan Koene, CEO & Co-Founder, PreVisible

• "There is no perfect formula for SEO. There's too much change going on in the ecosystem for you to simply follow 5 steps and traffic comes flowing in." -Jordan Koene, Co-Founder, PreVisible

• "When things arent working, the usual move is to fire the agency. But there's so much ownership in having the education to better utilize those resources and make your SEO investment more effective." -Jordan Koene, Co-Founder, PreVisible

• "Enterprise-level SEOs need to be able to communicate with management to evangelize SEO within an organization. Without the right resources, theyll have to do the evangelizing on their own." -Tyson Stockton, Co-Founder, PreVisible

• "There are voluminous amounts of free downloadable tools and products out there for SEOs. But, the missing ingredient is the education on implementation." -Jordan Koene, Co-Founder, PreVisible

• "Oftentimes, SEO resources are just tactics that sit there. They dont drive anything until they're leveraged by the team, the organization, the company, the website owner, or the business owner." -Jordan Koene, Co-Founder, PreVisible