Ecomm Study: Electronics — Patty Johnson // Searchmetrics
Patty Johnson
Searchmetrics
- Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
- Part 2Ecomm Study: Apparel — Patty Johnson // Searchmetrics
- Part 3 Ecomm Study: Electronics — Patty Johnson // Searchmetrics
- Part 4Ecomm Study: Health — Patty Johnson // Searchmetrics
- Part 5Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Show Notes
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01:55What happened in electronics this yearElectronics is still dealing with a supply chain shortage which has driven prices up.Customers are asking a lot of questions before buying. Media companies are dominating this space as well.
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03:20Specific searches for electronicsBecause a lot of people are still at home, searches for laptops, phones, and desktops are still on the rise.
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04:22Brands dominating the sectorTraditional brands like Best Buy are doing well. Customers have the convenience of going directly to brands. Theres also the ability to do comparisons before purchasing.
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05:25Why legacy brands are ranking higherLegacy brands invest in SEO and provide customers with a wealth of information via their blogs and product pages. Customers stay on these sites longer and are more likely to return.
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05:58Other things happening in the electronics industryLike other industries, search volume is on the rise. It has increased over 100% since 2019.
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6:23Why search volume is increasingThe high number of informational searches indicate that customers are asking a variety of questions before they make any purchases.
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7:26Electronics winnersMedia outlets are the ones occupying Googles first page. eCommerce sites are missing out on the top spots because they arent satisfying customer informational queries.
Quotes
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"Computers and electronics have a higher price point. So there's lots of information that people need to understand before they're pressing buy." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
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"With the ability to buy online, more brand focused domains are doing well. Like Lenovo and HP." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
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"Brands in the top 10 invest more in SEO. They have a wealth of information on their sites. So people stay longer on their sites and are returning visitors." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
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"Search volume on electronics has grown 119% since 2019." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
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"Media outlets are producing information first instead of product and product pages. People are looking for this. So theyre the only ones ranking." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
- Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
- Part 2Ecomm Study: Apparel — Patty Johnson // Searchmetrics
- Part 3 Ecomm Study: Electronics — Patty Johnson // Searchmetrics
- Part 4Ecomm Study: Health — Patty Johnson // Searchmetrics
- Part 5Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Up Next:
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Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, kicks off the week talking about what’s going on in eCommerce SEO. Consumers are engaging in more research before purchasing. If your pages lack the information customers are seeking, they are liable to shop elsewhere. Today, Patty shares an overview of Searchmetrics’ 2021 study findings.
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Part 2Ecomm Study: Apparel — Patty Johnson // Searchmetrics
Patty Johnson, Senior Content Marketing Manager at Searchmetrics, continues to talk about Searchmetrics’ eCommerce study findings. Countries are reopening borders and easing lock downs. Plus, winter is coming. People are going to need clothes and they’ll be looking for them online. Today, Patty discusses the apparel industry and eCommerce SEO.
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Part 3Ecomm Study: Electronics — Patty Johnson // Searchmetrics
Patty Johnson, Senior Content Marketing Manager at Searchmetrics, offers their 2021 eCommerce study findings on electronics. Players in the electronics industry deal with the challenge of distinguishing themselves from their competitors. Those finding success with customers online are serving their informational query needs. Today, Patty takes a look at electronics and eCommerce SEO
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Part 4Ecomm Study: Health — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, looks at health and fitness in eCommerce. People are taking health into their own hands. There’s increasing interest in home therapies and overall holistic health. Online health resources are doing a great job of delivering the content consumers desire. Today, Patty covers the increase in health related searches
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Part 5Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, shares the findings on other industries increasing in search volume. With more time at home, people are indulging their hobbies. DIY is on the rise and people are searching for online tutorials now more than ever before. Today, Patty discusses the industries meeting the information needs of consumers.
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