Ecomm Study: Health — Patty Johnson // Searchmetrics
Patty Johnson
Searchmetrics
- Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
- Part 2Ecomm Study: Apparel — Patty Johnson // Searchmetrics
- Part 3Ecomm Study: Electronics — Patty Johnson // Searchmetrics
- Part 4 Ecomm Study: Health — Patty Johnson // Searchmetrics
- Part 5Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Show Notes
-
02:22What has happened in health and fitness this yearHealth related queries increased. The pandemic drove these searches up. But people are also engaging in more research before buying due to the personal nature of health.
-
03:42Why health and fitness search volume increasedApart from the pandemic, focus on holistic healthcare is a rising trend among consumers. People are looking to more online health resources like WebMD for answers.
-
05:02Selling products versus providing informationThough media outlets are still dominating the search engine, eCommerce players Amazon and Walgreens are still managing to rank in top spots.
-
06:40Search terms with the highest interestPeople were most interested in topics and products associated with home healthcare. Searches included things like, mobility and accessibility products, spermicides, and light therapy lamps.
Quotes
-
"In the health sector, we're finding that informational searches are reigning supreme because these search terms are very personal and emotional for people." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
-
"Amazon, CVS, and Walgreens are the only 3 eCommerce providers in our top 10." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
-
"When people made the switch to working at home due to the pandemic, there was a rise in prioritization of personal and mental health." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
-
"The content industry, medical profession, Healthline, WebMD, are the big winners when it comes to health and fitness in the last year." -Benjamin Shapiro, Host, VOS podcast
-
"Web MD, Healthline, and harvard.edu are in the top 10 in personal and mental health." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
- Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
- Part 2Ecomm Study: Apparel — Patty Johnson // Searchmetrics
- Part 3Ecomm Study: Electronics — Patty Johnson // Searchmetrics
- Part 4 Ecomm Study: Health — Patty Johnson // Searchmetrics
- Part 5Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Up Next:
-
Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, kicks off the week talking about what’s going on in eCommerce SEO. Consumers are engaging in more research before purchasing. If your pages lack the information customers are seeking, they are liable to shop elsewhere. Today, Patty shares an overview of Searchmetrics’ 2021 study findings.
Play Podcast -
Part 2Ecomm Study: Apparel — Patty Johnson // Searchmetrics
Patty Johnson, Senior Content Marketing Manager at Searchmetrics, continues to talk about Searchmetrics’ eCommerce study findings. Countries are reopening borders and easing lock downs. Plus, winter is coming. People are going to need clothes and they’ll be looking for them online. Today, Patty discusses the apparel industry and eCommerce SEO.
Play Podcast -
Part 3Ecomm Study: Electronics — Patty Johnson // Searchmetrics
Patty Johnson, Senior Content Marketing Manager at Searchmetrics, offers their 2021 eCommerce study findings on electronics. Players in the electronics industry deal with the challenge of distinguishing themselves from their competitors. Those finding success with customers online are serving their informational query needs. Today, Patty takes a look at electronics and eCommerce SEO
Play Podcast -
Part 4Ecomm Study: Health — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, looks at health and fitness in eCommerce. People are taking health into their own hands. There’s increasing interest in home therapies and overall holistic health. Online health resources are doing a great job of delivering the content consumers desire. Today, Patty covers the increase in health related searches
-
Part 5Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, shares the findings on other industries increasing in search volume. With more time at home, people are indulging their hobbies. DIY is on the rise and people are searching for online tutorials now more than ever before. Today, Patty discusses the industries meeting the information needs of consumers.
Play Podcast
