Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Patty Johnson
Searchmetrics
- Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
- Part 2Ecomm Study: Apparel — Patty Johnson // Searchmetrics
- Part 3Ecomm Study: Electronics — Patty Johnson // Searchmetrics
- Part 4Ecomm Study: Health — Patty Johnson // Searchmetrics
- Part 5 Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Show Notes
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·02:25 - Other notable industries covered in the Searchmetrics study Theres rising competition in sporting goods. Apart from media outlets and eCommerce sites, people are looking to more information based platforms like soccer.com. ·03:50 - Sporting goods wi ers NBC Olympics and olympics.com were the wi ers because of the 2021 games. Information providers like soccer.com and te is.com also are also climbing in popularity. ·04:13 - Why the sporting goods industry is changing People dont need much new information on traditional sports. As sports like te is and soccer grow in popularity, people are looking to online resources for assistance. ·05:15 - What sporting goods consumers are looking for Consumers are looking for tutorials to help them learn or improve at a sport. They are also exploring product options more before buying. ·06:16 - Brands with the highest search volume Traditional players like Amazon and Walmart still hold the majority of the market share. Media brands like ESPN also did well due to their informative nature. ·06:48 - The DIY industry People are able to engage in more hobbies and projects at home now. They are looking for information to support their pursuits. ·07:40 - Why DIY search volume has increased There's a growing interest in doing things for yourself. Platforms like Youtube and Tik Toks are convenient and accessible resources for people to tune in to DIY content . ·08:41 - The home decor industry Wayfair has the market share in this industry because theyre invested in organic search and paying the most for shopping ads. ·09:19 - Why Amazon hasnt dominated DIY, electronics, and home decor Amazon has been unable to keep up with the pace of growth of these industries. As such, consumers are looking elsewhere to have their needs met. ·10:04 - Takeaways for SEO Market share can change quickly. There are opportunities for brands to capture a larger market share if they employ the right methods.
Episode Summary
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·"In apparel, electronics, and health, around 5,000 search keywords were happening a month." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics ·"Sporting goods had 15,000 search keywords in 2019. That number has doubled to over 30,000 in 2021." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics ·"All sectors are not created equally. Some have much more interests within a variety of people who use Google and other search engines." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics ·"When considering organic search, you have to think about the type of competition you're going to get. It's not always who you expect." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics ·"Transactional searches are not going away. They're still at 47%." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics ·"There's more opportunity in informational searches because they're easier to read for. There's so much competition with purchase-driven searches." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics ·"DIY nearly tripled since 2019 in terms of search volume." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics ·"We're giving more time to our little personal projects. That's why we need to be online and get information to support that." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics ·"The biggest names out there aren't necessarily going to be ones with the most market share next year." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics ·"It's possible for eCommerce sites of all sizes to put in the work to beef up those product pages to increase their market share." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics ·"It's good to think about at a time when Amazon didn't have the top spot. They did the work to get there." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
- Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
- Part 2Ecomm Study: Apparel — Patty Johnson // Searchmetrics
- Part 3Ecomm Study: Electronics — Patty Johnson // Searchmetrics
- Part 4Ecomm Study: Health — Patty Johnson // Searchmetrics
- Part 5 Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
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Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, kicks off the week talking about what’s going on in eCommerce SEO. Consumers are engaging in more research before purchasing. If your pages lack the information customers are seeking, they are liable to shop elsewhere. Today, Patty shares an overview of Searchmetrics’ 2021 study findings.
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Part 2Ecomm Study: Apparel — Patty Johnson // Searchmetrics
Patty Johnson, Senior Content Marketing Manager at Searchmetrics, continues to talk about Searchmetrics’ eCommerce study findings. Countries are reopening borders and easing lock downs. Plus, winter is coming. People are going to need clothes and they’ll be looking for them online. Today, Patty discusses the apparel industry and eCommerce SEO.
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Part 3Ecomm Study: Electronics — Patty Johnson // Searchmetrics
Patty Johnson, Senior Content Marketing Manager at Searchmetrics, offers their 2021 eCommerce study findings on electronics. Players in the electronics industry deal with the challenge of distinguishing themselves from their competitors. Those finding success with customers online are serving their informational query needs. Today, Patty takes a look at electronics and eCommerce SEO
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Part 4Ecomm Study: Health — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, looks at health and fitness in eCommerce. People are taking health into their own hands. There’s increasing interest in home therapies and overall holistic health. Online health resources are doing a great job of delivering the content consumers desire. Today, Patty covers the increase in health related searches
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Part 5Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, shares the findings on other industries increasing in search volume. With more time at home, people are indulging their hobbies. DIY is on the rise and people are searching for online tutorials now more than ever before. Today, Patty discusses the industries meeting the information needs of consumers.
