Ecomm Study: Apparel — Patty Johnson // Searchmetrics
Patty Johnson
Searchmetrics
- Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
- Part 2 Ecomm Study: Apparel — Patty Johnson // Searchmetrics
- Part 3Ecomm Study: Electronics — Patty Johnson // Searchmetrics
- Part 4Ecomm Study: Health — Patty Johnson // Searchmetrics
- Part 5Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Show Notes
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01:56eCommerce SEO and apparelPeople have more informational queries like size conversion before they purchase a pair of shoes. Crowd sourced information on product pages is very helpful to buyers.
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03:18Apparel and increasing information queriesImpulse purchasing still goes on but its millennials shopping online the most. They are the ones asking more questions about products and leading the trend.
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04:24Changes in the apparel industrySearch volume doubled since 2019. More people are looking for clothing and information about it online.
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05:11Why apparels search volume has increasedPeople enjoy the freedom online shopping brings. Theres now more flexibility to gather information, look at other options, and do comparisons before buying.
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07:16How search volumes change yearlyQueries change with the times. Now that workplaces are reopening, the searches for pants have gone up.
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8:13Apparel industry winnersBrands like Etsy and Amazon, use a combination of PPCs and organic search to get the most out of the sector.
Quotes
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"46.8% of searches are informational." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
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"Searches are not confined within country border limits." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
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"Millennials are leading eCommerce purchases. That's why a lot of informational searches are taking place." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
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"We looked at the terms that fit under the apparel sector. It was about 5,000 at the end of 2019. But it jumped to over 10,000 in 2021." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
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"There's freedom with online purchasing that you don't get when going to the store physically. You get to leave things in your cart for a bit and come back to them." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
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"Walmart is second for paid ads, but not organic searchs top 10. Theyre invested in PPC, but not in organic search. They need to be used in conjunction to make a difference." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
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"What we are seeing in terms of the more traditional brick and mortar stores is the companies that are eCommerce first are doing better." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
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"Media outlets are producing information first instead of product and product pages. People are looking for this. So theyre the only ones ranking." -Patty Johnson, Sr. Content Marketing Manager, Searchmetrics
- Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
- Part 2 Ecomm Study: Apparel — Patty Johnson // Searchmetrics
- Part 3Ecomm Study: Electronics — Patty Johnson // Searchmetrics
- Part 4Ecomm Study: Health — Patty Johnson // Searchmetrics
- Part 5Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Up Next:
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Part 1Ecomm Study Overview — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, kicks off the week talking about what’s going on in eCommerce SEO. Consumers are engaging in more research before purchasing. If your pages lack the information customers are seeking, they are liable to shop elsewhere. Today, Patty shares an overview of Searchmetrics’ 2021 study findings.
Play Podcast -
Part 2Ecomm Study: Apparel — Patty Johnson // Searchmetrics
Patty Johnson, Senior Content Marketing Manager at Searchmetrics, continues to talk about Searchmetrics’ eCommerce study findings. Countries are reopening borders and easing lock downs. Plus, winter is coming. People are going to need clothes and they’ll be looking for them online. Today, Patty discusses the apparel industry and eCommerce SEO.
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Part 3Ecomm Study: Electronics — Patty Johnson // Searchmetrics
Patty Johnson, Senior Content Marketing Manager at Searchmetrics, offers their 2021 eCommerce study findings on electronics. Players in the electronics industry deal with the challenge of distinguishing themselves from their competitors. Those finding success with customers online are serving their informational query needs. Today, Patty takes a look at electronics and eCommerce SEO
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Part 4Ecomm Study: Health — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, looks at health and fitness in eCommerce. People are taking health into their own hands. There’s increasing interest in home therapies and overall holistic health. Online health resources are doing a great job of delivering the content consumers desire. Today, Patty covers the increase in health related searches
Play Podcast -
Part 5Ecomm Study: Sporting Goods, Furniture, DYI — Patty Johnson // Searchmetrics
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, shares the findings on other industries increasing in search volume. With more time at home, people are indulging their hobbies. DIY is on the rise and people are searching for online tutorials now more than ever before. Today, Patty discusses the industries meeting the information needs of consumers.
Play Podcast
