Structuring your site for international SEO — Sarah Presch // Searchmetrics

Show Notes

• 01:49
  Multi

  Multi-language SEO helps you get your content to an interested party wherever they are in the world. Without the language barrier, you can increase your market share.
• 02:41
  Getting started with multi

  Figure out your target audience, find out their official or most popular languages, and then you can get started on your SEO setup.
• 04:46
  Four main options for internationalising your content

  You can get a freelance translator to translate your SEO, an international digital marketing agency, a larger translation company, or a local SEO expert.
• 05:58
  Deciding what route to take to internationalize your SEO

  All four routes have their benefits and drawbacks. It all boils down to what are the main priorities for your internationalization plan. When making this decision, factors like finances, strategy, and type of business come into play.
• 08:55
  Content cost for internationalization

  Simply translating your website into another language is not enough to rank in that language. While it does cost a pretty penny, adding that layer of SEO on top makes all the difference.
• 10:18
  Agency cost versus freelancer cost

  The costs are pretty similar if you're trying to decide whether to use an agency or freelancer to translate your website. You would work on an as-needed basis in this case.
• 11:13
  Where your strategy comes into play

  The strategy is really the differentiation among these options for internationalising your SEO. So your decision will be based on your business goals, finances, and the timelines that youre working with.