Understanding cultural nuances in new markets — Sarah Presch // Searchmetrics

Show Notes

• 01:30
  Understanding micro localization

  Who is your target market? When approaching micro localisation in a foreign country, its best to get an expert on the ground who knows how to market in that region.
• 02:57
  Tone versus Language Translation

  Translation comes into play when you are entering a market that does not speak your native language. While, if you are only moving to a different region that speaks the same language, you just need to focus on adapting your tone.
• 04:24
  Figuring out your tone with a large content base

  Entering a foreignmarket can be a great business opportunity. But you must do your research to find out about any political or social tension. You dont want to unintentionally affiliate your brand with the wrong message.
• 06:57
  How granular you should get with your localization

  It all depends on where youre targeting. Find out what your audience finds offensive or a sensitive topic and market in a way that everyone can feel included.
• 08:41
  Monitoring localization as you get settled in a new country or region

  Your best bet is to have someone on the ground who knows whats going on. This way you avoid any negative publicity or affiliation as new situations arise.