Expanding your SEO strategies to new markets — Sarah Presch // Searchmetrics

Show Notes

• 01:26
  Understanding the market that youre in

  Every country has its unique culture and way of doing things, even search. So for the most success, get an SEO specialist that is native to your new market or understands the culture there.
• 02:44
  Expanding into multiple markets at the same time

  When expanding into multiple markets at once, you dont necessarily have to get an expert for each country. Make use of your local SEO expert. Or get an external advisor to guide you.
• 03:59
  Problems you could run into in a new international market

  Some issues you could face include language barriers and incorrect keywords. You need to think about how your new audience thinks about quality.
• 06:04
  How to get your content to rank

  You wont always have to overhaul your entire content. Sometimes you only need to modify certain parts to make it work. But always look at search queries in the target country to figure the right keywords.
• 07:10
  How to approach internationalizing your content

  Keyword research and keyword mapping comes first. This is how you will know how you should be translating your contentor if you need to rewrite it all.
• 08:12
  The different channels for internationalization

  Identifying your channels boils down to getting to know who your audience is. Find out what social media platforms they use there and place your content there.